Cultural
Inheritance& Innovation now becomes a fashion, existing in the city
renovation and education. Of course, it is also a heat topic in the
building of the fashion brand, especially in those luxury brands such as
GUCCI, LV, CHANEL, etc. The most reason for why the cultural
inheritance becomes so popular is that as the increasing competition of
fashion industry, how these luxury brands should do to keep themselves
in the top place in the market.
So,
what are the brand’s historical and cultural heritance? Are they those
remained from the original which build by the founder? Or the burden
occurs during the development of the brand. All these questions are
highly focused by the operators of the luxury brands. They are all
spending much time in keeping balance of the PAST EXPERIENCE and PRESENT
FASHION.
Cultural Heritage is the link between the past and the present
What’s
the definition of “Cultural Inheritance& Innovation”? Karl
Lagerfeld has a good saying for it’s CHANEL, “To may the life better by
innovating the past shinning point.”
The
SEO of VIONNET agrees with the point. He requires the designers to
focus on the unique of the brand name. Setting up the new thought of the
existed items after understanding the Brand History is better than
developing the new items.
GUCCI will celebrate its 90’s birthday
in 2012; it will have a museum in Florence. This brand heritage the
awesome attitude from the founder Guccio Gucci which is “all brand
tradition should be connected with the present”, and it really did well
in both the design of the items and the marketing. The public can find
this easily through the latest version of Gucci Bags and other series.
The
GUCCI SEO has his understanding of cultural heritage. “The reliable
heritage is sort of visible, touchable and understandable element
existing in each GUCCI item.”