Marketing

The Oldest Joint Stock Bank of the Country, Allahabad Bank was founded in April 24th of the year 1865 at the confluence city of Allahabad by a group of Europeans. At that occasion Organized Industry, Trade and Banking started taking shape in India. Thus, the History of the Bank spread over three Centuries – namely Nineteenth, Twentieth and Twenty-First. As a leading public sector commercial banks in India, Allahabad Bank offering banking products and services to corporate and commercial customers and retail customers. The Bank particularly focuses on the retail banking while serving all sectors of the Indian economy. Bank’s operations for corporate and commercial customers cater to large corporate customers as well as to small and middle market businesses and Government entities. Corporate and commercial products include Term Loans, Bill Discounting, Export Credit and other business credit and financing products. Also the bank offers a wide range of retail products including Home Loans, Personal Loans and Automobile Loans as well as Debit Cards. In addition, specialised products and services to the agricultural sector also one of entity of the bank. All the above products and services of the bank offered through extensive branch network, extension counters, ATMs, phone banking and the Internet. This article will be helpful in writing Project Report on Marketing.In Twentieth Century, The Bank became a part of P & O Banking Corporation’s group with a bid price of Rs.436 per share in 1920. The Head Office of the Bank was shifted to Calcutta on business considerations during the year of 1923. The Bank crossed its century year in 1965. In July 19th of the year 1969, Allahabad Bank was nationalized (with 151Branches – Rs.119 crores of Deposits and Rs.82 crores of Advances) along with 13 other banks. United Industrial Bank Ltd was merged with the bank in October of the year1989. The Bank made a foray into merchant banking activity in 1984 and subsequently instituted AllBank Finance Ltd as a wholly owned subsidiary for Merchant Banking in the year of 1991. The Official Language Implementation Committee of Calcutta awarded the Rajbhasha Shield to the Bank as Second Prize for its best performance for the year 1991. During the year 1995, The Bank had entered into an MOU with the Small Industries Development Bank of India (SIDBI) for financing small-scale industrial units. In 1996, The Bank had set up Information Technology Centre to provide in-depth computer training to Officers at Calcutta and Lucknow. Consequent to the SEBI Rules and Regulation the company surrendered its merchant banking registration in 1998 and got it registered as a Non Banking Financial Company (NBFC) with Reserve Bank of India (RBI). In the same year of 1998, the bank had received permission from the RBI for gold trading. Allahabad Bank has entered into an arrangement, informally though, with IDBI and ICICI in regard to funding of infrastructure projects. During the year 1999, Allahabad Bank has launched two new schemes to increase the pace of credit off take and in the same period TATA Consultancy Services (TCS) has entered into a contract with Bank for implementing the Integrated Standard Banking System (ISBS), a branch mechanisation package at 60 branches. The Bank bagged three major core sector clients, namely the National Thermal Power Corporation (NTPC), Power Grid Corporation and Indian Railway Finance Corporation Ltd (IRFC). This report shows that Allahabad Bank has performed well which is reflected in its Ratio Analysis Reports In Twenty-First Century, Allahabad Bank has launched its new personal loan scheme for pensioners in the year of 2001. As at October of the year 2002, the bank came out with Initial Public Offer (IPO) of 10 crores share of face value Rs.10 each, reducing Government shareholding to 71.16% and in the same year 2002, Allahabad has tied up with National Institute of Banking Management, Crisil and Earnst & Young for development of HRM, risk Management and general business strategy. The Bank has seized the commercial assets of the Guarantors of Ramolene Fabrics (P) Ltd in 2003 at Mumbai and signed a Memorandum of Understanding (MoU) with Corporation Bank for mutual sharing of their ATM Network. The Bank has entered into an MOU in the year of 2004 with the Export Credit Guarantee Corporation of India (ECGC) for distribution of their products to the exporters. UTI Mutual Fund and Allahabad Bank on April 5, 2004 announced a strategic tie-up for distribution of UTI MF schemes. During April of the year 2005, the bank made Follow on Public Offer (FPO) of 10 crores equity shares of face value Rs.10 each with a premium of Rs.72, reducing Government shareholding to 55.23%. The Bank has signed MoU with Mahindra Gujarat Tractor Ltd in the identical year 2005 for financing Hindustan brand tractor under special finance scheme. Allahabad Bank transcended beyond the National Boundary, Allahabad bank had opened a representative office at Shenzen, China in June 2006. In October of the same year 2006, the bank rolled out its first branch under Core Banking Services (CBS). During February of the year 2007, The Bank opened its first overseas branch at Hong Kong. During the calendar year of 2007, 100 more branches opened throughout the country, the total number of branches were stirred from 2042 to 2142 of which rural are 983 (46%), semi-urban 402 (19%), urban 450 (21%) and metropolitan 307 (14%). There is no doubt that reading Banking Industry Reports is essential for knowing the history of a bank. Allahabad Bank has opened its 2154th branch in at Pudukkottai, Tamil Nadu during March of the year 2008. The Bank has 211 ATM’s and Card members can now have access at over 16500 ATM’s all across the country under National Financial Switch. One of the premier nationalised banks of the country, Allahabad Bank has commenced the process of implementing the Agricultural Debt Waiver and Debt Relief Scheme-2008 in June of the year 2008. The Bank has improved its performance and established its visibility and strong presence in the market. The Bank is steadily moving at a faster pace to consolidate its position in the coming days introducing extensive computerization to ensure the state-of-the-art service comfort for its customers. The Bank has already in hand 116 authorizations for opening of new branches. Bank’s plan is to expand in areas where the Bank’s presence is not very much visible now and where business potentiality is good.

Intriguing Title Most people get a lot of emails every day, with the majority of them being spam which usually just goes unread or deleted without a second thought. This is the main reason you have to make sure your email title or subject is as catchy as can be, enough to draw the person to open the email and read it but not so quirky it will be flagged as spam and therefore never have the chance of being read!

Catching Introduction The first paragraph should explain to the reader exactly what the email is about and therefore why they should continue reading it. You can try to make this introduction quite thought provoking or you can get straight to the point and tell the reader why they need to read on and what benefit doing so will give to them. You really have to make the reader want to know more.

Clear Message Confusing emails do not work. They will just annoy the reader and you will totally lose the chance of selling your product or service within a few minutes of the email being opened. Make sure your email doesnt try to do much or sell too many things and make sure that when the reader has opened the email they get the immediate understanding of what you are trying to say quickly and efficiently.

Concise Content Keep it brief, keep it short and above all keep it nice and simple. Dont try and pack your email full of loads of text that just goes on forever. The best email campaigns are the ones that contain little information but still manage to deliver the original point of the email quickly to the reader and the audience.

Few Images Do try to keep the amount of images to a minimum, as the more images your email has, the longer it takes to load for the person reading the email and it also stands more chance of being flagged as potentially unsafe as some emails user pictures to serve viruses etc

Compressed Graphics If you are going to have images on your email campaign, make sure they are compressed and not too large, as the person reading your email will be pretty unhappy if it takes ages to load and wastes their time. Serve the images from a server rather than embedding them in the email and make sure they are as optimised and compressed as they can be whilst still looking sharp and quality.

Call To Action Many email campaigns make one fatal mistake and this mistake is not giving the user the ability to take things further without having to hunt for the correct contact details. Make sure you include all of your contact information and make sure you display it in quite an obvious way and place, because if you are wanting the reader to pick up the phone and place an order and you cant find the phone number on the email, you have lost the sale as people will simply just not wait or hunt around for information.

With the introduction of direct mail, social media marketing and telemarketing companies and many business people attended to believe that using direct mailing lists is an unresponsive and outdated form of marketing. In truth, however direct mail marketing can nevertheless be a noteworthy and powerful method to make revenue and create business or a brand. A direct mail-based plan gives a real potential to customers of communication, like a brochure or newsletter, which they’ll be able to absorb and which keeps their interest in a way that e-mails or calls will not always do.
Many companies can and may possibly effectively run direct mail marketing campaigns in-house, but for some it’s easier to outsource them to outside companies in order to see results.
There are several different things that you need to keep in mind before finalising direct mail as your final marketing strategy. Beforehand considerations of rolling out the direct mail marketing campaign have to identify the needs and demand of both the business and targeted clientele. This will help you understand better what strategies must be deployed for effective outcome and when is the right time of deployment. Today with the advent of all new technologies there is no shortage of marketing plans but the question is how efficient you are in choosing the best for your company and without compromising your budget?
All organization sales methods development strategies must produce precise direct mail marketing campaign meet your needs it’s important to remove as several barriers as possible. This can help you to spot any possible obstacles that targeted clientele may find, making it much convenient for you to eliminate them and enhance the efficiency of your direct mail marketing campaigns.
The effectiveness of any direct mailing list-based campaign, as with all advertising and promotional efforts, depends upon who is being targeted with the mailing list as well as the information your mailing list will give you to them. Accuracy is needed at today, first to ensure that your email list contains the details of authentic prospects that is likely to be happy to get your promotional information and who have a specific interest in your business and its offering. Subsequently it is needed to ensure that their facts are examined and current. You’ll also then need to produce a strategy to engage and keep their interest along with selecting the most likely ways of communicating that to them.
Even for better efficiency you can buy pressure seal mailer that are known to design direct mail letters right from start to finish and on given format.
You can create and promote a dedicated cost free response telephone number, as an example, which will work successfully when calling people in their home. Equally, postage paid return envelopes may be advantageous to readers who will choose to reply by doing so.

Marketing has always been important for all kind of businesses. It is a medium to reach customers and give them information about the products. If any business wants to sell its product or services, then it is very important to convey it correctly to the target audience. If consumers do not have the information about the product then how will they go for the purchase? Therefore, marketing is one of the most important processes to run the business successfully.
There are various ways through which a product or service can be communicated to its end users, such as; Print media, Television, Radio etc. All these mediums are very effective in conveying the information about the product or service, building brand awareness, reaching to the consumer etc. However, online marketing is becoming more effective these days as compared to offline marketing. People are becoming more and more active on internet these days and this is making marketer to think about the importance of online marketing. Also, this importance of online marketing is opening many opportunities for students to learn about online marketing and make a successful career in it. Based on this requirement, there are various institutions that have set up and are providing quality training of digital marketing in various parts of the world including India.

Digital marketing training in India has become easier for the students as so many options are available these days. In fact there are many options available for getting Digital marketing training in Noida as well. Internet marketing training includes SEO training, PPC advertising training, SSM training and much more. Pay per click advertising teaches a person about the entire mechanism that how it works, what is all about bidding about the right keyword etc. Pay per click training classes in Delhi teaches all about it in detail, so a person can become apt in using them. There are various PPC training centers in Noida and other parts of Delhi that provide excellent training courses and cover all important aspects of PPC. A PPC training institute would know all about it that how a person can become skilled in PPC. Apart from PPC, there are other factors which are equally important in Internet marketing courses. One of these is SEO training. Top SEO training centers in Delhi provide training about the entire mechanism about SEO. SEO training classes in Delhi, make students learn about the on page SEO and off page SEO etc. SEO training Institute in Noida and other parts of Delhi teaches all about the link building etc. Many of these institutes provide best SEO training in Noida. With many SEO training Institute Noida has given, there are so many options available for people who want learn about in and who are residing in places nearby Delhi NCR.

All these institutes provide the entire package for digital marketing. They focus on all the parts which are important for internet marketing. Based on these courses people can learn about internet marketing and go for a career in online marketing. All these institutes have made it easier to pursue digital marketing training in India. All the brands and organizations are now shifting their attention to online marketing instead of offline marketing these days. In such a scenario, one can understand the importance of digital marketing career for an individual. Increasing demand for internet marketing will give rise to a huge number of internet marketing professionals in all the companies. This provides huge opportunities to people to make their career in Digital marketing. A person can make a successful growth in his/her career based on these training courses which prepare an individual to face real time situations in digital marketing.

Breaking into the market isn’t the simplest of choices for any business. A business must analyse several factors, and every aspect is essential in determining the plan to be undertaken for acquiring market share. Choices such as when, where, and at what level of cost, all play a definitive role in the possible success or failure of any business.

The key to this understanding is that when making a move for market share, strive to be in the limelight – so everyone, potential customers and competitors alike, can’t avoid your presence even if they tried. You should be aggressive in your approach, which can easily be measured by the time, money and effort put into your advertising, sales promotion, publicity and public relations, introductory offers and discounts, etc. The businesses which are able to differentiate themselves from their competitors are the real champions of their industry, and they are, without doubt, the market leaders. They get focused customer attention and unique privileges over all others in their market.

The following activities can be initiated by a business to make their presence felt in the market:

– Differentiated Products and Services – The products or services offered by a business should be differentiated from those offered by others. It might be in the area of technology, design, packaging, the look or just about anything else, but the product or service should have a special and unique image in the thoughts of the customers.

– Customer Focused Advertising – Advertising is an important and effective means of reaching out to your potential customers. Television, radio, internet, mobile phones and print media are the common advertising tools used in today’s world. This advertising should be customer and market targeted. The intensity of this advertising and how many people it will reach usually depends entirely upon the budget allocated.

– Customer Relationship – Customers are the most important aspect of any business, and the aim of all businesses is to reach out to these customers in the most effective manner – as efficiently as possible. The fundamental point of marketing is to create long term relationships with as many customers as possible, and with improved presale and after sales service, a business can deliver quality assistance to the pursuits of every customer, thereby guaranteeing long term relationships and regular custom.

– Introductory Offers and Schemes – It’s very important at the time of entering a market that a business should use introductory offers, rebates, discounts and schemes to stimulate customers toward purchasing products and services.

– Extensive Warranties and Guarantees – Almost every customer will prefer a product that carries some kind of warranty or guarantee. If a new product has some form of extensive warranty or guarantee, most customers will consider that the company is being responsible for their product, and therefore, it’s seen as an “intelligent buy”.

Copyright (c) 2009 Alan Gillies

In the corporate industry, there are so many Internet marketing techniques that you can use in order to ensure the growth and expansion of your business. Of all these techniques, outsourcing has been very prominent. The main reason behind this is that you get the chance to save more money and time while making sure that all the aspects of your business are intact and working well. A business involves a lot of tasks that are vital in achieving success but there are certain Internet marketing tasks you can outsource which would give you more opportunities to accomplish something.

The Internet marketing tasks you can outsource vary depending on the nature of your business. Nonetheless, carefully choosing these online tasks would give you peace of mind because you know that the outsourcing companies are perfectly driven to accomplish what you are expecting them to. Here are the 7 most excellent Internet marketing tasks you can outsource:

1.Copywriting and Article Writing

Both copywriting and article writing can be very helpful in advertising your products and services. These two strategies will allow you to build public awareness and credibility but could be very complex especially for people who are not familiar with the techniques of writing that are necessary to utilize.

2.Website Layout and Design

Not everyone have the expertise of coming up with an excellent website design. If you are an online entrepreneur, you know that your website is one of the most important tools that you can use to drive people towards your business. Creation of website layout and design is an online task you can outsource, so that you can save more time because experts can accomplish the tasks faster than anyone else.

3.Order Taking and Sales

Every sale is important. This is why you have to take advantage of the interests of people. The best example of this is an infomercial that entices a consumer to call and place an order. At the time that prospective customers call, someone has to be there to answer and place it. Otherwise, everything will be wasted.

4.Customer Service via Different Media

Providing utmost customer service is important so that you can keep your consumers and attract more people to take advantage of your offers. This can be done in different ways. Here are three media where customer service can be provided.

Email
Chat
Phone

5.Technical Support

For products and services that involve high technicality, it is important for the company to provide assistance to customers who are having a hard time using the products.

6.Marketing Research and Advertising

Research could be very tedious and expensive. This is one task you can outsource in order to get desirable results and more savings.

7.Online Marketing Strategies

Online marketing strategies involve a lot of analysis and evaluation. This is the reason why it is best to leave the job to specialists.

eBay classified ads make up less than 1 percent of all listings on eBay. These classified ads show up alongside regular auctions and get just as much exposure as a regular auction except classified ads have a one-time fee, no final value fee, and runs for a minimum of 30 days.

In fact, if you still want to continue selling eBooks on eBay, it’s the only format in which you can still sell eBooks. But eBay classified ads are still very much under the radar and not utilized to their fullest potential.

The 2 best uses of eBay classified ads for internet marketers are list building and/or affiliate marketing. However, the rules of what can be placed in a classified ad are very vague, but you can still have things in a classified ad that you can’t have in listings that use other formats.

For instance, you can place links from websites outside of eBay with the item you have for sale, you can have an opt-in box in your ad to build your list, and often you can get away with having your email address in a classified ad.

As with everything on eBay, this too will be a numbers game. Obviously the more views your ad gets, the more opt-ins and/or sales you will make.

So the most important part of your classified ad will be your title. If people aren’t searching for the keywords that are in your title, chances are people aren’t going to find your ad or not many people anyway.

Another thing to consider with your title is how popular the keywords are in your title are; meaning are there a large number of people searching for that keyword or a small number. A way to find out what the popular keywords are on eBay is to check out eBay pulse.

eBay pulse tells you what the most popular searches are on eBay. But something I like even better than eBay pulse is the site at auctioncloud.com. Although it’s not as up-to-date as eBay pulse this site goes into more detail about the most popular search terms on eBay.

With eBay classified ads the number of people viewing your ads is very important so using information from eBay pulse and ‘Auction Cloud’ can give you ideas of what you need to have in your title.

But to be certain about how many people could be potentially viewing your ad you should check out a few completed listings with the keyword(s) in the title. A lot of the completed listings will be 7-day auctions but by checking out how many views a few of those completed auctions get and multiplying that view count by 4 (4 weeks in a month; ads are 30 days) you get a rough idea of how many views your ad will get.

Ideally you want your eBay ad to get a few hundred views in a month’s time but a eBay ad can still be successful even if it doesn’t get a whole lot of views in the course of a month.

Real life example:

A guy named Warren decided to promote the ClickBank product ‘Fat Loss 4 Idiots’ using an eBay classified ad with 5 tips on “maximizing your weight loss goals” and an opt-in box that offered a FREE 2-week diet diary with tips if you signed up. The following are his results with the ad:

– 114 views
– 29 people opted in
– 6 sales

Total commissions earned: $207.18

A 30-day ad costs $9.95 not including extras like subtitle, bold, border, etc. There are 60-day, 90-day, and 180-day eBay ads but its recommended you test your results with 30-day ads first.

Also, something that gives you a competitive edge with your eBay ad is when you can find keywords to put in the title of your eBay ad that gets a lot of searches, thus possibly getting you a lot of views, but keywords in which there are not many results for, anything with less than 100 results is great.

In conclusion, eBay classified ads are a great way for internet marketers to build their list(s) and promote affiliate products but before doing that do a little bit of research and then try using an eBay classified ad.

In today’s world of computers and internet, SEO has definitely become one of the most popular and important marketing tool for every business. One can not deny that today we all are living in the world of internet where we are connected with each other through internet only. Gone are the days when telephone or letters through post used to be our medium to stay connected. The mantra of today’s generation is to be fast and forward.

This is the reason that whenever we want to update ourselves with some particular information, we mostly rely on the information based on the internet.

The business and trade companies all over the world are now adopting SEO as their important marketing tool. SEO is actually called Search Engine Optimization and the main purpose of SEO is basically to popularize the website which is targeted to be promoted. In simple language, one can understand SEO as a simple process to enhance and improve the visibility of a website or some we page in search engines. The best part of this promotional activity is that it is unpaid which means one does not have to pay any amount for this.

The whole purpose of SEO is to bring traffic to the targeted website. This basically means that the website should have as many visitors as possible to give it a high ranking. The visitors are mainly the buyers or clients for the site owner. If the site falls amongst the high ranking sites, then there are more chances that more prospective clients will visit the website which in turn will increase the prospects of better business.

But if just in case your website is not amongst the top ranking lists, then there are very less chances that your website will attract more visitors.

For a successful promotion of your website through SEO, one must be well acquaint with how the search engine works and also with the internet marketing strategies. Another important aspect about SEO is that one should have really strong contacts and large networking with other SEO marketing experts working in the market of the same field. Also the content of the site or web page plays a significant role in the promotion of the website. A better content which can deal and cater to the needs of information of large people can always play a strong role in giving your website a higher ranking. Here, keywords and key phrases enhance the chances of visitations by clients and buyers.

It is also equally important to design the website in an attractive way but yet at the same time not in a very complicated way which can be difficult to understand. The purpose website is to present the company or business in such a way that it can attract more clients. It should also give all the relevant and positive information about the company or business.

SEO is an very effective tool to generate business and opportunities for you All you need is to find a Best SEO Company which can cater your business need accordingly, which understands your business as you do which delivers you quality services.For more information log on to www.vastvision.com

A great way to look at your key marketing indicators to understand whether your marketing strategy is working or not is to look at your sales revenue in relation to your key marketing indicators listed below. If your sales are up-it is working. If your sales are down-it is not.

However, this is not enough. Sales revenue alone gives you no feeling for your marketing dynamics and provides no way to focus on the key elements of your marketing operation. Try creating a marketing funnel by looking at the following starting at the top and working your way down the funnel:

1. The size of your market as a whole.
2. What part of the market you cover with your marketing activities.
3. How much of your market coverage can be converted into interested potential buying customers?
4. Measure how many of those potential buying customers actually convert into customers.

This funnel narrows at each step of the process. You can quantify each level of the funnel with key marketing indicators and track how well your strategy is really working or not working and how to correct it.

The key marketing indicators are

Market Size:Your Target Market Population.
Market Growth:Target Market Changes
Market Potential:Business Available from your Target Market with a
Maximum Dollar Value
Market Coverage:Effective Marketing Activities that Reach Your Target
Market
Lead Generation:Quantity of Motivated Potential Buying Customers and
% of Target Market
Lead Conversion:Quantity & % of Leads Converted to Sales
Market Share:Market Share of Business in Your Target Market
Average Sale:The Dollar Amount of Each Average Sale.

To be effective in your marketing strategy, you should measure this information monthly and be consistent in the measurement of this information. To do this more often, the information may be skewed in that there are too many daily variances to get a clear picture and understanding of the underlying dynamics of your market and business practices if you look at the information on a daily or weekly basis.

Monitoring the above information will tell you what is and what is not working in your marketing strategy. You will know if your market is growing or decreasing, in addition to how much business is out there for you and your competitors. You will know if your advertising and other integrated marketing communications are bringing in sufficient numbers of qualified leads for potential buying customers. You will also be able to determine if your market coverage needs to be increased or not and if your sales people are converting leads into customers effectively. You will understand the trends of your business and will be able to spot areas that need more attention than others.

Using this information will allow you to have a complete understanding of your competitive analysis that will give you a solid feel for ways to increase your share of the target market.

When compiling data for your market size, it should consist of the number of people in your target market who meet your demographic study discussed earlier. This information would be updated annually rather than monthly, as it is a demographic comprehensive study of your potential probable customer.

To gather the data for your market growth, consider the average frequency of purchase for your type of product or service. Unless you have great market research at the tips of your fingers, you will have to estimate this one based on your knowledge of your markets and common sense at the same time. In the exhibit industry, I would want to know how often my customer purchases an exhibit item and what they purchase to determine this demographic information.

The next step is gathering Market Potential based on the first three steps in looking at your marketing exposure. Does your marketing reach someone in your target market? If so, the potential buying customer is exposed to your marketing message. A great example is a direct mail piece that has been mailed to 5,000 people and you would have created 5,000 exposures if all the addresses were known and correct. If you do this twice a year, you would be creating 10,000 exposures. Additionally, if you run an advertisement in the local business paper or magazine that reaches 15,000 of your target market customer, then you have created a total of 20,000 total exposures by this time. If you continue to circulate 2,500 newspaper inserts per week for four weeks, then that would be another 10,000 exposures for a grand total of 30,000 exposures to your target market potential customers.

In generating leads, it can be done in many different ways for your company. A lead would be any person who has expressed interest in your business or its products and/or services by walking into your store or showroom, submitting an email, responding to your direct mail or viral marketing piece, making a telephone inquiry indicating interest in your product and/or service, or filling out a call to action form on your web site responding to a product and/or service inquiry. This person would be considered more than someone in your target market because they exhibited a motiivation to buy and an interest in your product. Leads are a process of someone having already begun to work their way through the Purchase Decision Buying Cycle and have made an expressed interest in working with your company.

When you convert these leads to sales, you have already most likely collected sales information by this time. For the purpose of tracking your marketing strategy, you will need the exact number of each sales transaction and the number of each lead generated to calculate your true lead conversion rate.

When compiling your sales dollar totals, you can find this on your business financial statements or in your sales reports in your accounting program. This information represents one type of marketing data most people can find fairly well.

Now that you have created your key marketing indicators, it is time to use metrics and evaluate this information to keep you informed of what your quantification efforts are and will give you accurate, objective and an ownership point of view of your business rather than the usual collection of random numbers with personal impressions most small business owners rely on. You will know what your business is doing and what to do about it. You will be able to constantly adapt to change by being in the know of your business strategies and using metrics for quantifying your data.

This is the last section of What is Marketing Strategy and Why is it Important? I hope you found each of the six components to your marketing strategy of value and will use this information to grow and strengthen your business by using metrics along the way.

Facing the same old grind at work day after day can become discouraging, especially if you aren’t making enough money to live comfortably. This tedium has undoubtedly given you thoughts of starting some kind of Internet business, but you’ve never known how to do so. Maybe you’d like to keep your present job and work a little on the side for some extra cash while you’re building your dream. If you’re like most people, you have dreamed of these things, and now they are no longer beyond your reach. The Bizbox system was developed to help you learn how to offer Internet services to small businesses who are being under-served, and Main Street Marketing Machines will be with you every step of the way.

The first thing you need to know is that of all the revenue earned by all the companies in the United States each year, small businesses earn half of it. Yet, only 1 out of every 38 people who are working in Internet marketing represent small business clients. Small companies amount to a multi-trillion dollar market, and with Bizbox, you can get your share of it. Don’t worry about not already having fantastic web skills. You’ll learn through a system that will allow you to live your dreams. These skills you learn will never get old, you will never run out of business, and companies will be coming to you to beg you for your help.

A well-kept secret is that 69% of small business owners are looking for someone to help them market their services which means that over 13 million small businesses are seriously lacking in the Internet exposure that could bring them more customers and bigger profits. Even though they are probably aware of how much high Google rankings could do for their businesses, they’re either too busy trying to start up their companies or just plain don’t have the knowledge it takes to promote their services online. What you’ll be doing is offering a service to small businesses in your area, and this system is not just another online gimmick. You’ll be amazed when the money starts pouring in!

There are five basic rules involved in the Bizbox marketing system which are:

1.Work with only highly-profitable Main Street business categories.2.Use a geographically-specific search to find the businesses.3.Since the system has been kept fast and easy, you’ll be able to set up a client with a ranked website in less than a day.4.High-profit small business categories are where the money is. You can either use the system to market your own business or to help other business owners.5.The system is set up to get the customers to come to you and ask for your help rather than you having to go out and find your own clients.

Using the Bizbox marketing system will give you access to a myriad of tools and templates you can use to promote your clients. We’re not just talking one or two tools here, either. You’ll be able to use dozens of options that will get your customers ranked fast. Besides doing web designs, you’ll be able to develop videos and slide shows that are designed to attract lots of business which will end up showing nicely on your client’s bottom line. Another great aspect is that once you get a website highly-ranked, it can stay there for a year and a half or more without you doing anything at all.

All things considered, the Bizbox marketing system does seem like the perfect job, doesn’t it?