Business Strategy

Incorporating CRM to your business strategy

In order to become successful, a business should invest in service and before and after sale engagement, not only in promotion. Aiming to satisfy customers is the most efficient business strategy, because a one-time customer can instantly become a lifetime customer and refer your business to others, if you manage to gain his trust. Attracting new customers and keeping old ones interested is a challenge, but without a proper customer relationship management, you risk not only to lose your loyal customers, but also for them to spread the word about their disappointment. If a business is fast in responding to your requests when you show yourself interested in buying something, but fails to write back to your e-mail in which you request help with a product you recently purchased, you will probably be disappointed in the happy to sell, unhappy to help attitude and stop collaborating with that business. Taking into consideration the importance of customer care to a business, implementing innovative applications such as the MS CRM Dynamics to your company should help you reinforce your relationship with your customers. The Microsoft CRM Dynamics software is a useful application IIS-based like MS SharePoint that is easily integrated with other applications. Implementing CRM to a company requires following several guidelines to ensure its success.

From the first strategic meeting when you need to discuss the changes that need to be brought and the expectations that should be met by the CRM strategy to the selection of the CRM software that will support it, you should pay great attention to the specific needs of your company. Setting goals before starting to implement the CRM to the business strategy is priority. If you know exactly what problems need to be addressed and what improvements to be made, you can easily adopt a strategy that will suit these requirements. Another rule is choosing a reliable project manager that has experience with customer service and business marketing. Usually, CRM is implemented by the IT department, but leaving customer service in the hands of someone inexperienced in this domain can bring bad results.

Selecting a partner capable of implementing MS CRM Dynamics and MS SharePoint applications is another important step. While these applications are created with ease of access in mind, it is also true that most companies need optimization to use them to their full potential. This is why contacting an expert in Microsoft Dynamics applications is often necessary. The MS CRM Dynamics software integrates very well with other systems and has a user friendly interface, enabling your CRM team members utilize it without encountering serious problems. Any good CRM software has multiple tools and features the Microsoft Dynamics included, so you should carefully check the list and ensure they are a complete set. All in all, customer relationship management should take an important place in your business strategy. Gaining and keeping customers’ trust is a challenge; in fact, it is easier to lose that faith than it was to gain it, because disappointment is not easily cured.

If you are interested in MS SharePoint and MS CRM Dynamics, please visit this website.

Archie chamier machine tool group’s business strategy – Metal Machined Parts – USB Transfer Cables

Switzerland is only 7.2 million population, in 2000 output value of 2.28 billion U.S. dollars machine tools, ranking fourth in the world, in Japan, Germany, after the United States. Its exports 1.96 billion, in Japan (67.8 million), Germany (3.89 billion U.S. dollars), the third in the world. Archie? Chamier Machine Tool Group, Switzerland’s largest machine tool manufacturer, the second largest in Europe, after Germany’s DMG Group. Namely, Archie? Chamier, Mikron, Bostmatic, 3R five subsidiaries, a total of 3118 people. 2000 sales of 757 million U.S. dollars, 547 million U.S. dollars over the previous year increased 39%. Research funding in 2000 was 0.34 billion U.S. dollars, 033.4 million U.S. dollars over the previous year a slight increase of 1.8%. Sales accounted for 4.5 ~ 5.5%. Per capita sales of 24.3 million. ?

Archie? Chamier Group (Agie-Charmille Group) president in September 2001 Hannover EMO (European International Machine Tool Show) before, talking about the group’s business strategy. ?. ?

1. Group’s four strategic success

Archie? Chamier success of the four strategic groups: (1) focus on efforts to improve the strength of the Group dominated the world market; (2) advanced with high-quality marketable products overwhelmingly dominated the world market; (3) to strengthen scientific research and development to ensure that the technical, product quality walk in front of the world; (4) should be to ensure and provide quality and practical first-class machine tools and manufacturing systems the first place. ?

Group’s overall strategic objective is to accelerate the development of growing occupation in the world market share. From conventional models to the high level of advanced aircraft, the company with complete product lines, tool and die around the world, providing all the key technology and equipment. ?

To ensure market advantage to ensure that the leading product EDM EDM machine in the world market share, the group of high-speed machines (HSM), machining centers, automated machine tools and related tools, electrode consumption of products such as increased sales of complete sets of strength vigorously implement the global market business strategy. ?

To this end, Archie? Chamier Group to increase manpower, material and financial resources to support efforts to improve the competitiveness of the Group, in particular, is to strengthen technical leadership, scientific research strength, and constantly develop innovative, cutting-edge advanced technology to speed up access to utility. ?

Archie? Chamier Group to implement the above four strategies, the goal is to ensure that the world’s manufacturing equipment and systems with the industry’s premier provider of tools and dies industry, including services, including providing a complete technology and advanced equipment.

2. Clear goals and measures, the supply of advanced products

Group’s core factory is Archie? Chamier two subsidiaries, production EDM EDM machine tools, take the lead in specific goals and specific measures. Understanding of the user, to strengthen research, all the world deliver the most advanced and practical equipment and manufacturing systems, the tool, mold users encountered specific problems (such as improving quality, speed efficiency and lack of skilled workers, high cost and shorten delivery delivery, improve market competitiveness, etc.) to provide solutions, technology, equipment and production systems. But the constant small piece, lightweight, often for granted, the group can be in the machine body design, great attention and resolve. Modernization of the user’s production requirements, the Group of its overall strength, innovative, practical solution. ?

With the rapid development of science and technology, the future users of the machine and tool system needs to be further expanded, the general trend of technological development: (1) improve the precision; (2) more stringent quality requirements; (3) improve efficiency, increase Flexible; (4) to further improve the automation of production, network, or even 24 hours of continuous work. In this regard, the Group studied, in trying to resolve it.

3. Supporting innovation in technology, growing strength

Growing strength, technological innovation must be complete, be handy for users to effectively solve technical problems in production. EDM machine is Archie? Chamier Group on tools and dies for production of core products. In order to complete, the Group has acquired the United States and Switzerland Mikron Bostmatic company, which manufactures spare parts for processing high-speed milling machines, machining centers and other varieties. In April 2001, the Group has acquired the Swedish 3R, which manufactures instrument systems for the automotive industry, the electrode and EDM machine tools associated with consumables, so that group is more complete in the technology chain and improve the overall strength of the occupation in the world market . ?

In 2000, Archie? Chamier Group sales of 757 million U.S. dollars, up 39%. 1 June 2001 sales of 664 million francs (about 410 million U.S. dollars), up 28% over the same period the previous year. Show competitive strength in the growing.

In addition, Archie? Chamier Group actively participated in various international machine tool exhibition, the development of new advanced machine tools are displayed at the exhibition sought to show the strength of the group, gain the trust of customers around the world .

I am an expert from usb-transfercables.com, while we provides the quality product, such as Metal Machined Parts , USB Transfer Cables Manufacturer, VGA Connector Cable,and more.

Cascading In Bsc Articles

Truly speaking, cascading in BSC articles, BSC for HR, balanced scorecard articles are amongst the most competitive ways to let the corporate owners know about the significance of BSCs into their businesses. That is why cascading in BSC articles can do the job perfectly. As a matter of fact, cascade BSC is such as cutthroat software which lends a hand to improve your organizational productivity and performance persistently.

Returns are the main concerns for every organization. How is it possible to get improved sales ratios and instant return on investment (ROI)? Well they can be increased with the help of cascade balanced scorecard on the spot. In reality, cascade balanced scorecard is such a cutthroat tool which lends a hand to evaluate yours both internal as well as external business functions explicitly. Generally cascade BSC has four staggering features and facets such as customer perspective, financial perspective, learning & growth perspective, and finally business process perspective. With the help of cascade BSCs, you can surely grab a lot of business benefits on the dot i.e. increased organizational transparency, improved employee/customer satisfaction, amplified sales volumes and lasting returns. All you have to do is to just read the latest balanced scorecard articles so as to get the job done perfectly. Cascade balanced scorecard is a special software which has been designed by the worlds most competitive engineers and designers artistically. Amazingly cascading BSC has a lot of staggering features such as competitiveness, robustness, cost effectiveness, and durability. That is why it cannot only boost your internal business process but prop up external business process too. Another edge of using cascading balanced scorecard is to enhance the HR performance and efficacy.

Therefore BSC for HR plays a critical role in yours improved HR departments productivity. Read latest yet useful articles on cascade balanced scorecard so as to prop up the organizational yield. For example, you could boost up your workforce efficacy via cascading BSC articles. Do not bog down at all for the reason that it may cause yours employee performance. Put into action the latest yet cost effective BSC templates examples so as to boost your organizational productivity. Then if you want to maintain your business performance, do not forget to implement some of the best balanced scorecard examples at all since they will take your empire into new elevations within a very short period of time. Try to make a good research on the internet about the most up to date cascade BSC articles so that you may be able to align new mission and vision into your business compatibly. Next most important task for you is to bring into play the best strategy maps example because it would provide you a more comprehensive look about your business compatibly.
Furthermore, you have to get aware of the significance of cascading in BSC articles for the reason that they would provide your business a sheer piece of explicit approach to get excelled persistently. Last but not the least; these cascading BSC articles will not only remove doubts about the cascade balanced scorecard but also increase your self-belief about it everlastingly. Also latest cascade BSC Ezine articles will help you a lot to understand the value of cascade BSC easily. In short, we have to say that cascading in BSC articles, balanced scorecard articles, BSC templates examples, etc. are surely amongst the most
competitive ways to understand the worth of cascade BSCs comprehensively. So dont miss the opportunity to read this article at all as it would surely provide you a new guideline about the cascade BSC in style.

Grow Your Business In Real Sense With Effective Internet Marketing

Internet has changed the complete look of world of market and made it more globalised in many ways. Over the years, internet has gained the status of being one of the best platforms for advertising products and services. Internet marketing is said to be a new to trade and online marketing is the best manner to put this form of marketing for best utilization. Today, there are many internet marketing companies offering a range of services that can help in transition.

Today, there are so many marketing companies available offering a range of services that can help in establishing your business in online market. One can decide on a company by going through the list of services along with clients list. Lets take a look at the list of internet marketing services that are proved to be very helpful to achieve a steady growth in online business.

Pay per click services: It is quite important to study the nature of business and its website for planning for any online campaign. With this pay per click service, marketing companies can do landing page optimization, target customers, region, identify the competitors and services for offering the best strategy for marketing services. Comprehensive keyword research and optimization will help to get better search engine ranking. Pay per click services along with specific principles and techniques can help in getting online business prosperity.

Link building services: In order to get high ranking in all search engines, it is really very important that online marketing companies help in building some quality links. Link building plays an important role in effective establishment of online business. It has many related facts that need to be interpreted to provide the best result. It is a good idea to promote new ideas in business but it is equally important to look into the facts like one way link and link building timeline to help a business to stay ahead in online competition.

Search engine optimization: For helping any business and to reach to its targeted customers, your business must have an effective marketing strategy and this strategy will be backed by a proficient search engine optimization service. Use of various types of keywords and SEO tools will help businesses all across to attract a large amount of traffic and high sales as well. Attracting more clients and then going ahead within the world of growing competition is proved to be a proven effect of quality SEO services. The internet marketing companies are now offering their services in accordance with todays business requirements and thereby making it quite effective and affordable.

As the number of internet marketing companies is continuously increasing so the selection of the company should be made very carefully. A proper business strategy is responsible for taking online ventures to new heights. Acquaintances with all types of technologies and processes is not really possible for a regular computer user and thus this internet marketing services is said to be the best means to get success in online business. Perfect combination of link building, PPC service, SEO service can turn your business into an online success.

Proven Low-cost Marketing Strategies When You Own A Dollar Store

One of the biggest challenges facing everyone who wishes to own a dollar store is exactly how to build store sales without going broke in the process. While there are many fairly costly options, few low-cost options seem like they would be worth the time and expense to implement. After all, what good does it do to spend hundreds or even thousands of dollars on advertising and marketing if the results dont grow dollar store profits beyond the costs involved? Well there are some proven ultra-low cost marketing options that do get results. If youd like to know more, then read on. In this article I present 5 proven low-cost marketing strategies when you own a dollar store.

Strategy #1 Join a local business group. If you own a dollar store youll discover networking with other local business owners and managers can provide rewards beyond your wildest dreams. Sure it takes time to attend meetings and you must be willing to mingle and get to know others, but the results can be remarkable. Join only one group to start. As you become familiar with that groups participants you might add another business group to the mix.

Strategy #2 Establish a marketing exchange with local businesses. Get out there and meet your neighboring business owners. Once again a little time is required. However as you introduce yourself and exchange business cards youll soon meet others who also desire to build their businesses. Work out an exchange where each business helps the other by providing flyers or other promotional materials. Youll gain new shoppers, sales and dollar store profits.

Strategy #3 Turn you employees into sign-holders during slow times. One of the biggest challenges for those who own a dollar store is staffing at the right levels. Why not add a marketing activity so employees can help you build sales and dollar store profits during slow times? Have an inexpensive sign made for your business and let an employee hold that sign so it can be seen by passing traffic. Youll quickly have a store filled with first-time shoppers. Be sure to check local ordinances to make sure this can be done in your locality before you start.

Strategy #4 Establish discount programs for near-by churches. This idea costs little more than time unless the churches choose to take advantage of the discount offer. For churches with food closets and other aid for those in-need, now is a time for most when theres huge demand and fewer contributions. Churches will likely be looking for grocery items and everyday consumables first. Imagine the traffic when your generosity is announced during a service.

Strategy #5 Add upcoming sale inserts into t-shirt bags used to package all sales. Save your advertising dollars by publicizing upcoming events on inserts you place in bags customers receive with their purchases. While some advertising and promotion is still advisable, this strategy can reduce your total cost and will still generate the traffic, sales and dollar store profits you seek when you own a dollar store.

To your dollar store success!

Cheap Yet Effective Small Business Marketing Strategy

Are you a newbie in the online market and wanted to promote your small business? There are actually many small business marketing strategy that you can implement and target your market using them. But before you go about the process, the one thing that you need to consider is your budget. Are you ready to invest good-sized money to do all the small business marketing strategy? For beginners, this is really intimidating, especially to those who are not knowledgeable about the internet marketing “technology”. But don”t get frustrated because with a little help from the experts, which they call themselves internet marketing gurus, you can fuel your small business marketing strategy and get the results you need for your small business online.

Affordable small business marketing strategy that produce results!

However, the problem with hiring internet marketing experts is that, they can cost you a lot. If you don”t have a budget to afford it, might as well settle for small business marketing strategy that are cheap and even comes free. The only thing that you need to have here is knowledge and full understanding of how each strategy works. Don”t worry because the small business marketing strategy that will be discussed here are simple and easy to pull off.

“Pay per click advertising “” This is one of the best small business marketing strategy that you can implement. Google Adwords and Yahoo Marketing are the two most popular medium that offer pay per click advertising campaigns. The good thing about it is that, you can control how much money you want to spend on targeted keywords. Also, you control the money you want to spend on a monthly basis. The success of this small business marketing strategy is guaranteed because you are getting the targeted traffic that you expect.

“Blogging “” As far as affordability is concerned, blogging is the cheapest small business marketing strategy. In fact, you can blog and get the word out by only investing time and effort on writing quality blog articles. There are lots of ways to use blogging as a small business marketing strategy tool. First off, you can social bookmark your post to appropriate social directories. Second, you can write articles with specific keywords that relate to your small business. To succeed in this small business marketing strategy, you need to be consistent when blogging and how often you blog.

“Ezine advertising “” This is a powerful small business marketing strategy. The fact that there are several email newsletters today and have been around for many years and have lots of loyal readers, you can use this to your advantage. You spread the word out through this small business marketing strategy. This gives you all the opportunity to promote your small business to people who are actually reading your article, your classified ad, or your solo ad.

Small business marketing strategy for Small business owners

With these three surefire small business marketing strategy, expect to get the traffic that you are expecting and see your profits soar. But if you want know the secret to making money out of your small business, visit http://donovanmc.im-for.com. You will discover here proven and time-tested small business marketing strategy that you have never known. This site will show you how this secret works in ANY economy..no matter your competition, location, or whether or not you”ve EVER marketed on the internet before! Get also free small business marketing strategy that will help your business soar.

Aarkstore Enterprise Tesla Motors, Inc. (TSLA) – Financial and Strategic SWOT Analysis Review

Tesla Motors, Inc. (Tesla) is an manufacturer of electric vehicles. The company is principally engaged in the development and production of battery electric vehicles. Tesla is focused on developing newly designed, high performance and energy efficient electric vehicles. The company’s primary product Tesla Roadster is an all-electric sports car incorporated with advanced lithium-ion (Li-ion) battery pack. It is a combination top speed, high acceleration and less operating cost. The company is currently developing a new sedan car which is named as White Star. Tesla has design and assembly facilities in England and motor production facilities in Taiwan. The company owns and operates retail outlets in Menlo Park and West Los Angles. Tesla is currently planning to open seven regional sales and service centers to establish a coast-to-coast network in the US and Europe. The company has strong network of representatives and suppliers across the world. Tesla is headquartered at San Carlos, California, the US.

Tesla Motors, Inc. Key Recent Developments. . .

Feb 10, 2011: Tesla Opens New Showroom At Washington, D.C. Jan 27, 2011: Tesla Launches Battery Recycling Program Throughout Europe Jan 11, 2011: Tesla Roadster Receives Approval For Australian Roads Jan 10, 2011: Tesla’s Model S On Display In Detroit Nov 11, 2010: Tesla-Toyota Motor RAV4 EV Concept To Debut At Los Angeles Auto Show

This comprehensive SWOT profile of Tesla Motors, Inc. provides you an in-depth strategic analysis of the company’s businesses and operations. The profile has been compiled to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

This company report forms part of -Profile on Demand’ service, covering over 50,000 of the world’s leading companies. Once purchased, highly qualified team of company analysts will comprehensively research and author a full financial and strategic analysis of Tesla Motors, Inc. including a detailed SWOT analysis, and deliver this direct to you in pdf format within two business days. (excluding weekends).

The profile contains critical company information including*,

– Business description – A detailed description of the company’s operations and business divisions. – Corporate strategy – Analyst’s summarization of the company’s business strategy. – SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. – Company history – Progression of key events associated with the company. – Major products and services – A list of major products, services and brands of the company. – Key competitors – A list of key competitors to the company. – Key employees – A list of the key executives of the company. – Executive biographies – A brief summary of the executives’ employment history. – Key operational heads – A list of personnel heading key departments/functions. – Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company. – Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history. – Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note*: Some sections may be missing if data is unavailable for the company.

Key benefits of buying this profile include,

You get detailed information about the company and its operations to identify potential customers and suppliers. – The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company. – The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

For more information, please visit:

http://www.aarkstore.com/reports/Tesla-Motors-Inc-TSLA-Financial-and-Strategic-SWOT-Analysis-Review-104013.html

Or email us at or call +919272852585

Task List For Getting Optometry Practice Loans Approved

When you are trying to get optometry practice loans, there are some things that you need to do in order to have the best chance of getting the loan terms and the amount that you need. From start to finish, getting a loan is going to require a lot of information and these 5 tips will help you make sure that you get the funding you need for your practice, whether for start-up costs, equipment, or just additional capital for your business needs.

Be Prepared at the First Meeting

Part of this is all about making a good impression but mostly it is about demonstrating to each lender you meet with that you are responsible. It also will help show them that you are taking the situation seriously enough to treat them with respect and professionalism. When you first go in to see the lender, you will want to have as much ready as you can. This will include bank statements, profit and loss statements, current personal and business debt to income ratios, your business plan, your strategy for how you are going to pay the loan back and on what proposed terms, as well as your credit report.

Shop Different Loans

When you buy a new lawnmower, you probably are not going to go into the first home improvement store you see and pick up the first machine you lay eyes on. Shopping for a practice loan should not be approached this way either. Before you commit to anything, make sure that you have all the information. You probably will want to look online and talk to a few lenders. Remember that they are pulling your credit to qualify you for a loan, so make sure to protect your credit by minimizing the number of pulls on your report.

Think like a Lender

When you are trying to get a loan, you are probably trying to present yourself as a successful businessperson. This is a good idea. An even better idea is to try to think like a lender. Think ahead of time what information they are going to ask you to provide. Think about the types of questions that they are going to ask. Look at some sample loan applications so you can be prepared to provide the proper data to prove that you will be able to honor the loan and pay it back in whatever terms are required.

Make a Good Second Impression

It is not enough to go into a lenders office, sit down, fill out the application, and leave. Even the best first impression can be shattered by a poor second one. When the lender calls you for more information, do not complain about how you might have already given them that information or that you already had a conversation about it. Make yourself available and be cooperative in case their personal feelings about you will affect in some way your ability to obtain the loan that you want. Be very careful in your interactions with the lender so that you can always make sure you are putting your best foot forward, whether it is your first meeting with the lender or your seventh.

Sell Yourself

When you are trying to get optometry practice loans, you need to sell yourself in every interaction. In your initial meeting, you will want to tell the lender why you want the loan, what you will do to pay it back. You want to instill confidence in your business and yourself–this is important in every communication you have with them. You want to exude confidence in your practice and always make sure that you are leaving them with an impression of who you are and why you feel confident that they should take the risk and give you the loan.

How To Forecast Spa Business Sales

Forecasting upcoming sales in your Spa business is a critical constituent of starting up and running a business; it is a fundamental constituent of your Spa business plan. It’s doubtful that your Spa business will be dead on but you ought to be able to make credible, evidence-based projections in order to plan your Spa business strategy.

The quantity of money your Spa business will achieve each year depends on how many sales of its products or services – but before you start off the process of actually making these sales you should create a sales forecast. The sales forecast for your Spa business will stand on its own virtues – it will of course be a part of your overall Spa business plan.

So why do you need to forecast sales?

A sales forecast is necessary in order to

1. Plan cash flow – that you will need to add into your business plan when seeking funding, and to avoid sudden cash flow problems by establishing if and when you will need to inject capital or have access to funds.
2. Manage Cash flow – innermost to the success of your business, it is essential that you appreciate how sales forecasting contributes to the computation of the cash flow forecast.
3. Plan future resource requirements – for example, you may want a new mechanism which produces more goods.
4. Plan marketing activities – this will obviously have a knock on effect to the quantity of sales you make as well.

Whatever the situation, it is crucial that you research your projected sales regularly and realistically, and take appropriate action to have another look at your strategy. Your sales forecast is the point of reference alongside which you should constantly gauge what in fact happens in your business with regards to sales and the important thing is to appreciate the variances and why they arise, and to incorporate what you have learned into coming forecasts.

What components do you need to think about?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

Things to think about

1. Is there an customary market for your product or service?
2. How extensive is the sector?
3. Is this an escalating/contracting market and if so; by what %?
4. What are the most important considerations for this market?
5. What may possibly affect it in future?
6. How do recurring factors affect purchases of your product or service?
7. What trends or fashions are related to the sector?

Who are your customers going to be?

1. What % will purchase?
2. Why will they finish trading from someone else to buy from you?
3. What is your pricing plan and how will it influence sales?
4. Can you in fact make available the products and services that you are predicting?
5. How many competitors do you have?
6. Your business will not be distinctive; what happens when new competitors come into the market once you have done the footing to raise market awareness?

The whole planet is your marketplace with the invention of the world wide web – but what products/services can you persuade somebody to buy Virtually every business has some competitor(s) – how can you hoover up your competitors customers? How can you avert your competitors taking your customers? Can you adjust your product prices up or down to match new customers – can you easily add or adjust the services you offer to new and existing customers to boost your turnover and profits?

Preparing your Spa business forecast

You need to make certain future assumptions for your Spa business in order to create a sales forecast

1. Sector increase/decline by a certain percentage e.g. 5%.
2. Personnel increase to increase production or sales – maybe 25%.
3. Different location – more customers – 30% increase in sales.

Preparing your forecast

You should prepare a sales forecast for each item you sell,and forecast:

1. By volume
2. By value
3. By a combination of both value and volume.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on verifiable,realistic and unbiased info.
2. Don’t be tempted to overlook your study if it showed bad results.
3. Don’t make projections solely on historical results. Put your business under a microscope – try and imagine what might have an effect on your sales in the future – good or bad.
4. Make sure you understand your capacity limits. Can you produce the amount of sales being forecast with the equipment,personnel and monetary resources available to you?
5. Does the pricing policy you have used in working out your sales forecast relate to what is really achievable?, or conversely, have the prices been set too low or too high so that either way your forecast is potentially unrealistic?
6. If you have just started up in business, your business may take longer than you believe to get established, and have you set accordingly realistic sales targets?
7. Have you allowed for the possibility that high sales based on an initial promotional surge may drop off, leading to a need for more intensive marketing and higher ongoing expenses once preliminary interest has peaked?
8. When you make clear your sales forecasts to prospective investors – are they believable?

Translation Ethics Moral Issues In The Translation Business

Clients rely on the translator to provide a translation that does full justice to the source text. This means that the translation should cover every aspect and connotation in the source, and should not add any material or connotations extraneous to that source, nor hints of the translators personal opinion with respect to the subject-matter. Clients that are particularly keen on ensuring that this practice is adhered to will ask for a sworn translation, but most professionals would agree that the general principles underlying sworn translations also apply to translation in general, and should be used accordingly. This is easier said than done, however. While it is true that translations should be reliable and undistorted reflections of the source in a different language, clients will also expect an attractive text that is pleasant to read and effective in achieving its purpose. It is impossible to simply convert the content of the source text into the target language: the requirements of register, stylistic authenticity and readability inevitably entail some degree of modification of the original.

Having said that, there is general consensus that clients can rightfully expect a translator to possess professional skills, which entails that the translator should not accept a translation job if he feels incapable of providing a high-quality text, for instance because the subject-matter is not within his field of expertise.

Another interesting issue is that of errors in the source text. The requirement of faithfulness dictates that any errors found should simply be copied into the translation, but this obviously clashes with every serious translators common sense and desire to produce a text that is free from error and, if at all possible, even better than the original. Sometimes a translator might even feel the urge to protect the authors reputation if he suspects that the content or tone of voice of the source text would open its author to ridicule. One example is that of a CEO whose deputy speechwriter had come up with a New Years speech in a raving populist style. The translator in this case had decided to somewhat neutralise the invective, while of course pointing out to the client that he had taken liberties with the text in order to adapt it to the tastes of the target audience.
The obvious strategy in these cases is to highlight errors or problems and ask the client to reconsider his text, and while many clients will indeed appreciate such perspicacity, others will condemn the translator for being pedantic. Clearly there is no ideal remedy.

These, however, are all technical issues. The real dilemmas are found at a different level, for example when a professional is asked to do a translation of a text whose contents clash with his or her personal moral beliefs. One example from professional practice is that of a website for a womens rights organisation, which several Arab translators refused to translate because one section concerned womens sexual freedom and the rights of lesbians. While the obvious an only acceptable response to such refusal is to respect it, this issue does raise interesting questions about the translators relation to the text he translates and the extent of his responsibility for its contents, or his complicity with its objective. The latter would apply, for example, to a person agreeing to translate the election manifesto of a political party whose views he does not subscribe to. In some jurisdictions, a translator working on the translation of a hate speech might even be committing a criminal offence. Generally speaking, however, decisions in this category very much depend on the translators personal orthodoxy. People who depend on translation for their livelihood can be expected to be slightly more liberal-minded than those who can afford to refuse unsavoury orders thanks to alternative sources of income.

There is also a category of texts which, at first sight, appear to be positively illegal. If a translator agreed to translate bomb-making instructions, would he be responsible for attacks committed with the bombs produced with the help of such instructions? He certainly would, in our view, if he did not take the trouble of finding out who needed the translation, and for what purpose it was required. If the nature of the client were sufficiently obscure to raise even the slightest concern, no translator in his right mind would accept such an order. However, if the translation was commissioned by a government authority as part of efforts to study terrorists practices, the translator might actually contribute to a good cause by translating even the most reprehensible texts.

To sum up, it is clear that translators in addition to grappling with the technical content of source texts may be up to some morally challenging tasks as well. While guidelines and codes of conduct exist to help translators formulate their stance in general ethical issues, in many cases the approach to practical moral dilemmas in translation will be a matter of personal consideration and assessment, aided by the translators knowledge of the client.

About translation agency beedigdevertaling.eu
Beedigdevertaling.eu, established in the Netherlands, is a professional translation agency with a primary focus on the Dutch and international business community, and on public and semi-public institutions. Our principal strengths lie in the financial, legal and medical sectors, as well as in commerce, advertising and media. Our client base includes some of the largest corporate enterprises in Europe.