Integrated software solutions have relatively long history but only a small number of software vendors provide integrated solutions in the segment of gym management software, limiting the selection of valuable integrated modules to a handful of choices. Thus, even large corporations still utilize different software applications to deal with day-to-day business activities, failing to realize the benefits of integrated software or unwilling to implement integrated solutions that reduce overall business costs and improve inter-departmental communication and efficiency as a whole.
Modern-day integrated modules are capable to deal with various aspects of running a successful gym business, including accounting and billing, marketing, sales, and relationships with current and prospective customers. An integrated solution can also feature social networking capabilities that complement their built-in functionality aimed design of efficient and targeted marketing strategies. Those integrated solutions, suitable for both large chains of fitness centers and single gyms, eliminate the need to install, run, and support numerous business software applications that deal with different business processes and procedures, which in turn results in unexpectedly high return on investment rate within a very reasonable period.
Initially, gym management systems have been designed with only core business processes in mind, before software vendors to start realizing that they can borrow from concepts of customer relationship management (CRM) and enterprise resource planning (ERP) systems and incorporate similar functionality into advanced fitness center management systems. Evidently, gym management applications have more limited functionality compared to sophisticated ERP systems, nevertheless integrated gym management solutions are capable to deal with complex tasks, providing advanced functionality at markedly lower prices. Therefore, integrated business software solutions are enjoying growing popularity among gym owners willing not only to modernize their gym management software but also to witness lucrative ROI rates.
Ease of use is considered a major advantage of all and every business software application and gym management software is not an exception from the rule. Thus, software vendors that offer rich in functionality integrated modules have started to pay more attention to user friendliness and development of easy to use and intuitive interface. Software companies experience fierce competition, therefore integrated solutions in the sphere of gym management now feature rich functionality and carefully designed interface, securing competitive advantages to both customers and software vendors although in different ways.
The price of software for management of fitness centers is essential when owners have to decide whether to invest in new software while it is much harder to evaluate the indirect benefits from gym management system implementation. An integrated gym management solution reduces overall business costs through introduction of functionality usually covered by various business applications such as accounting, scheduling, or marketing software. Furthermore, payroll costs can be lowered because of the high level of automation as well as advanced functionality, like sales force automation (SFA), provided by integrated software. Overall, gyms are allowed to save money on numerous business applications or spreadsheet solutions by implementing an affordable integrated solution that provides functionality covering the full scope of business procedures and all processes involved.
Gym management solutions gradually evolved into fully-functional business management systems, featuring all the functionality required run a successful business in a highly competitive environment. In addition, worthwhile integrated solutions are even more affordable these days for many software vendors offer monthly payment schemes, instead of one-time license purchases, intended to reduce the average cost of investing in gym management software.