Monthly Archive: April 2018

Wave Of Complaints Cause Captain Chris To Review Marketing Plan

Sometimes even when you try to do something nice, you get burned. That is what happened to Close Combat Training owner Captain Chris recently when he came under fire for a nutritional supplement marketing strategy. What many have deemed the close combat scam was nothing more than a promotion that caused some confusion.

The marketing promotion offered new customers a free month of nutritional supplements when they ordered the self defense DVD series. Through emails and notifications on the website, customers were alerted that if they did not wish to receive future supplements, they would have to cancel with the company. However, some customers did not see these warnings and were up in arms when they were billed for the supplements down the road. This has caused Captain Chris to scrap the strategy.

In a press release, Chris Pizzo acknowledged the accusations and decided on a way to fix them.

“We would rather no longer offer the free trial than have unhappy customers who then choose to miss out on being able to protect their families through our training. The customer’s life and family is more important to us than that,” explains Chris Pizzo.

Now that the promotion has been curtailed, Pizzo can return the more important task of training every day citizens in hand to hand combat. This is of course not with the intention of creating some sort of fighting league, but instead to give every day, normal citizens the skills needed in order to protect themselves in the case of a violent confrontation.

Captain Chris is certainly no rookie when it comes to self defense. When he and his wife were brutally attacked in 1997, Pizzo decided to dedicate his life and career to finding out the best possible strategies for self defense. He travelled the world studying different styles of martial arts until he found one that fit. Although he says that every type of self defense strategy has its merits, they also each have their downfalls. However close combat training has proved to be the absolute best strategy for everyday people.

What makes this particular self defense strategy unique is that it can be learned and utilized by anyone, regardless of size or experience level. It will give anyone an extreme advantage over any violent adversary and will certainly shock them if they ever try to attack you.

It is all about making the right first move. And through the DVD training, you will learn how to quickly evaluate the situation and be able to decide what that first move should be. As the training doesnt only involve physical methods because Pizzo will also teach you how to remain calm, cool and collected in a violent situation. This alone will give you an enormous advantage over your opponent who will be fuelled by adrenalin and rage.

So now that the close combat scam is behind him, Chris hopes to be able to bring his message of the importance of self defense training to a whole new level.

Color Meaning–Unlock the Symbolism and Color Psychology of Common Colors

Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design.

A dominant color or overall color scheme can determine the tone of your document. Certain colors will help your product, corporate document, or advertisement attract specific target audiences and evoke desired responses.

The information below provides generally accepted guidelines on the symbolic meanings of color and how you can use color more effectively in your marketing pieces.

The meaning of the color yellow (including coral, orange, amber, gold)

What it Symbolizes: Energy, caution, warmth, cheer, joy

Yellows are often associated with the following characteristics: homey, friendly, soft, welcoming, moving, excitement, or adventure. Good for press kits, stationery, and shopping bags.

Use yellow for signage in work situations warning of danger. Yellow is also good for any project that needs to evoke feelings of lightheartedness, humor, or friendliness.

The meaning of the color red (including mauve, magenta, crimson, scarlet, poster red)

What it Symbolizes: Power, romance, vitality, earthly, energy

Reds evoke highly charged emotions such as aggression, danger, or love. Red makes us pay attention and catches our eye immediately so use reds on items that need to grab attention.

In the financial arena, red symbolizes a negative direction.

The meaning of the color green (including lime, leaf green, sea green, emerald, teal, sage)

What it Symbolizes: life, foliage, grass, trees, water

Greens are sensuous and alive. Green is associated with the following characteristics: friendliness, dependability, freshness, non-threatening, safe, secure, healthy, strong, expensive, and primitive.

In the business world, green symbolizes growth and prosperity.

The meaning of the color blue and purple (including sky blue, ultramarine, violet, purple, azure)

What it Symbolizes: Peace, law and order, logic, analytical, intelligent, honest, calm, clean, good will, tranquility, compassionate, serious, thoughtful, quiet, reflective, regal, classic, dependable, trustworthiness, tradition, magical.

Blues are often used for older, more mature audiences and situations. Blue is common in financial institutions, hospitals, and legal and medical professions. Purples have long been associated with royalty, magic and power. Purples are often used with feminine, rather than masculine designs.

Make sure the colors you use in your marketing materials attract the attention of your target market. Check color resource design guides or swatch books to discover what color combinations work best to make your designs pop.

Why Brick Wall Decals Are Better Than Real Brick

Lets face it: theres something about an exposed brick wall that is really, really interesting. Even if you think exposed brick is a must-have feature in your next home, youre still probably not going to be able to find a wide variety of places that feature indoor masonry. On the off chance that youre actually able to find a place with brick on the inside, you might not be as lucky as you think.

There are all kinds of problems with actual brick walls, such as:

1. Crumbling mortar. If you think cracker crumbs in your bed are annoying, youll hate seeing dust mixed with little pebbles of mortar all over your floors.

2. Funky smells. Old brick smells likewell, old brick. Its hard to describe what old brick smells like, but its the opposite of fresh.

3. Creepy Critters. You know all that crumbled mortar on the floor? When it fell out of the brick, it left a bunch of tiny hotel rooms in the wall for spiders, ants and other creepy critters to shack up in. Ick.

The solution, of course, is to ditch real brick altogether. Instead, create an accent wall using a brick wall decal mural! We have three great patterns to choose from, each providing the look of exposed brick, but without all of the smells, crumbs and critters. Feeling edgy? Layer graffiti wall decals over the brick wall graphic and youll have a truly unique wall.

With our brick wall decal murals, you can have exposed brick anywhere, any time. If you get sick of it, you dont need to call in a construction crew you just have to peel it off of the wall!

The External Energy Balancing (Wei Qi Zhi Liao) Wei Qi Gong as taught by Professor Duan, Zhiliang. Complete Instructions.

year old energy balancing technique previously reserved to the Imperial Families of ancient China revealed, described in detail. Personal transmission of technique given to author by one of China’s “Living Treasures” Ninety-Something Professor Duan Zhiliang. It has never been taught anywhere else in the US by Professor. This technique “energy balancing” can be used to assist in the reilef of stress, in pain management, or simply to induce a deeply relaxed state for a partner.

In October of 2001, Professor Duan Zhiliang visited Starfarm for 2 days, as part of a US tour to promote Chinese Healing and Martial Arts. Professor Duan is a 90 something, nearing 100 year old Qi Gong Master, who carries his experience from inside the Forbidden City Walls into the information age of the 21st century. He is one of Chinas Living Treasures.

Duan began training at age six in the martial and healing arts as the son of a long line of men who served the emperors of the Ming & Qing Dynasties as body guards and doctors. Duan himself claims to have served Pu Yi, the last emperor (which if true, would have been after the rise of the republican period). He continues his medical practice in Beijing, operating 2 clinics, where he and his wife Tian, also a Traditional Chinese Medicine doctor daily treat patients with a combination of Herbal remedies, Acupuncture, Tui Na, and Qi Gong. From personal experience with him, I can say that Professor Duan is also a very able adversary in the martial arts, and practices daily with the joy and exuberance of a child at play.

Professor Duan was asked to observe a Usui Reiki healing session, and shown the basic hand position chart in order to help him understand the question that began the whole process: How is Rei Ki like or unlike Wei Qi Zhi Liao (external qi healing)?

His response to the proposition was thoughtful and thorough, but his bias was clear. After his observation of the Reiki application, Duan remarked that the technique was too generalized, that each and every patient required a different application, based on their unique body, and condition. He told us that some patients would require several days of herbal medicine prior to a treatment with energy because they were too weak. Duan said that the …application of energy for healing should follow a balancing of energy, and that …most of the unbalanced energy would be found in the head of the patient Professor then began a demonstration of a special (his word) technique for drawing excess energy down from the head, and balancing the whole body. It is simple and profound. I call it Wei Qi Gong.

Your partner should be made comfortable lying on the back. Brace their knees and neck with pillow or rolled towel to support these areas as needed. If lying on the back creates discomfort, your partner can lie on one side and then the other as you work the lines of touch. You may find it easier to have your partner lie into a soft chair, one side, then the other.

Hully Gully London, Ontario Canada — Arai Helmets Information

Arai Are they perhaps the world’s best helmets? We think so.

For over 50 years each and every Arai helmet has been carefully hand constructed, finished and inspected at least 3 separate times before it comes to market (yes, every single one!).

Consistently ranking number 1 in the JD Power Satisfaction survey year after year.

Mr. Hirotake Arai, a hat maker by trade, started his company over 65 years ago. He was an artisan, a craftsman – and a motorcycle rider. Today, Michio “Mitch” Arai, another lifelong rider, runs the company. And his son, Akihito, is now the third generation. If your family name was on your product, how well would you make it?

Arai Helmets uses a proprietary “Super Complex Laminate Construction” technology to produce incredibly light, strong, well ventilated helmets. The ONLY Company to employ three distinct shell shapes to fit different types of heads, Arai’s unique “custom” fit creates the most comfortable and the safest helmet available. In fact Arai Helmets are worn by more Formula 1, Nascar, and Moto GP racers than any other helmet brand – the very same helmets are available on our Hully Gully accessory shelves.

It has been our experience that riders who are Arai owners are Arai owners for life. Arai helmets provide perhaps the best value in motorcycle safety available. Whether you are an Iron Butt competitor riding across the continent or a Sunday afternoon cruiser, your own safety is the best investment you can make.

ARAI HELMET SIZEs and CONVERSION CHART

Inches HatSize -Metric–Equals
21-1/4– 6-3/4– 54—– Small
21-5/8– 6-7/8– 55—– Small
22 ——-7——–56—– Medium
22-3/8—7-1/8—57—– Medium
22-3/4– 7-1/4—58—– Large
23-1/8– 7-3/8—59—– Large
23-1/2– 7-1/2—60—– X-Large
23-7/8– 7-5/8—61——X-Large
24-1/4– 7-3/4—62—– XX-Large

Some of the brand names Arai handles

Arai RX7 Corsair Full Face
Arai Vector
Arai Profile
Arai Quantum 2
Arai XD Helmets
Arai SZ-RAM III Open
Arai SZ/m Open Face
Arai SZ/c Open Face
Arai Classic/c Open Face
Arai Classic/m Open

HullyGully is proud to be Southwestern Ontario Canda’s exclusive Arai Pro distributer Shop. Carrying the full line of Arai models, our staff are ready to find the proper helmet for you and explain the specific features of this unique and exceptional product line.

Arai Helmets, there is a difference !

iPad 2- intelligent innovation now yours

The Apple iPad 2 is finally out in the market and it is lighter,faster and more powerful then the Apple iPad. The gadget is loaded with stunning features and has sleek design. News is that the gadget got a bigger opening than the iPad and is liked by the users a lot world wide. But, there are pros and cons of the gadget that have gives a mixed reply from the masses. The gadget can be bought through various Apple iPad 2 deals that are launched by the leading network operators of the market. Through these deals the networks have made it easy for the customer to buy the gadget.The gadget has the 9.7inches LED-backlit IPS TFT, capacitive touchscreen that is highly featured and gives you various features that makes it a lot more exciting to operate the gadget. There are some news in the market regarding the yellowish discoloration on display of the gadget, the brand has assured that this problem will disappear by itself in few days. It is said that this problem occurred because the glue used to used to bond the screen to the iPad 2’s glass has not completely dried yet. The gadget is available in three memory variants that are 16GB, 32GB and 64GB and the user can go for the one that suffices his memory requirements, the memory space is coupled with a 512 MB RAM. The Ipad 2 Deals is featuring a 0.7MP rear facing camera that gives you good quality pictures and it gives you HD quality videos, it is being said that the camera in the gadget is the same that is used in the iPod Touch. The gadget also features a front VGA camera that enables you to make video calls.

The 900 MHz dual-core ARM Cortex-A9 proccessor in its core doubles the work speed and you get excellent graphics with the PowerVR SGX543MP2 GPU. The gadget is has exciting games in it that are simple as well as motion sensing you can download many other games online. You can also listen to your favorite music on the gadget on the music player that supports many music file formats. The gadget with the 3G networking and Wi-Fi connectivity gives you speed internet that keeps you connected and updated with the latest happenings you can also download applications with a greater speed. You get access to millions of applications through the gadget, these apps are useful as well as interesting to use.The gadget is available at affordable rates through various Apple iPad 2 deals. Amongst all the deals the Apple iPad 2 contract deals are the best ones that gives you fee gifts and incentives with the gadget that are useful and with their help you can reduce your monthly phone bills and can save a good sum of money.

John Chelsea is an expert author of telecommunication industry.For more information about iPhone 4 Deals and iphone 5 Deals at our online mobile shop.

International Marketing Mistakes Dr. Deborah Swallow

If were lucky our cross cultural marketing blunders will only cause great hilarity. When were not, they can cause offence and cost us money. Here are a few of the blunders that some big boys made. With all their marketing budgets they can still get things wrong. Cross cultural communication runs deep so it is important to research carefully the Cultural Codes for specific products or brands and do some well-undertaken market research.

Below you will find a selection of marketing blunders:

1.United Airlines unknowingly got off on the wrong foot during its initial flights from Hong Kong. To commemorate the occasion, they handed out white carnations to the passengers. When they learned that to many Asians white flowers represent bad luck and even death, they changed to red carnations.

2.A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The ad was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals

3.Pepsodent tried to sell its toothpaste in Southeast Asia by emphasizing that it whitens your teeth. They found out that the local natives chew betel nuts to blacken their teeth which they find attractive

4.Locum is a Swedish company. As most companies do at Christmasthey sent out Christmas cards to customers. In 1991 they decided to become ecologically friendly and produce just one ad. The body copy in the ad goes on about Locum saving trees by printing only one ad as a holiday good wishes rather than sending out lots of cards.They decided to give their logo a little holiday spirit by replacing the o in Locum with a heart. You can see the result

5.The Swedish furniture giant IKEA somehow agreed upon the name FARTFULL for one of its new desks

6.There are several examples of companies getting unsuccessfully entering the German market bad translations of products due to the word mist. We had Irish Mist (an alcoholic drink), Mist Stick (a curling iron from Clairol) and Silver Mist (Rolls Royce car) all flopping as mist in German means dung/manure. Fancy a glass of Irish dung?

7.The Japanese company Matsushita Electric was promoting a new Japanese PC for internet users. Panasonic created the new web browser and had received license to use the cartoon character Woody Woodpecker as an interactive internet guide. The day before the huge marketing campaign, Panasonic realised its error and pulled the plug. Why? The ads for the new product featured the following slogan:Touch Woody The Internet Pecker. The company only realised its cross cultural blunder when an embarrassed American explain what touch Woodys pecker could be interpreted as!

8.A US telephone company tried to market its products and services to Latinos by showing a commercial in which a Latino wife tells her husband to call a friend, telling her they would be late for dinner. The commercial bombed since Latino women do not order their husbands around and their use of time would not require a call about lateness.

9.Proctor & Gamble used a television commercial in Japan that was popular in Europe. The ad showed a woman bathing, her husband entering the bathroom and sponging her back. The Japanese considered this ad an invasion of privacy, inappropriate behaviour, and in very poor taste.

Deborah Swallow is an International Keynote Speaker , seminar leader, consultant and author. Working with senior executives, diplomats and entrepreneurs around the globe, Deborahs special blend of professionalism, insights and shot-in-the-arm tactics have won her many fans and a loyal client base. Her clients include: Barclay Business Banking, Nokia, Motorola, Diplomatic Academy of London, Ministry of Foreign Affairs of Norway and many more.

Why You Should Use Ezine Marketing To Increase Traffic To Your Site

Ezine marketing is simply using ezines to get people to visit your website so they can buy your products and sign up for your information or offer. It is a sure-fire way to generate massive amounts of targeted traffic to your sites. Ezine marketing is extremely effective, and really untapped, if you know where to look. It is similar to email marketing except with ezine marketing you have your visitors sign up to get your newsletter. You can use ezine marketing to promote your products, services, website and online business using the targeted subscriber lists of ezine publishers. Ezine marketing is the most targeted form of advertising available to you today.

Marketing

Marketing your website on the internet can be an overwhelming experience, but using ezine articles as a marketing tool is incredibly powerful. Marketing online is perhaps the most profitable way to sell anything. Marketing as an affiliate is pure entrepreneurship in action. The use of classified ads is also popular online because it is cost effective and it works. Marketing with ezines has been working for years and it will keep on working.

Traffic

Ezines will help you to get targeted traffic to your website and build credibility as an expert in your niche market. In turn this will deliver highly targeted traffic made up of people who will buy if you meet their needs. Ezine ad marketing allows you to get your ad in front of millions of targeted traffic who are looking for your product or service. Many of the top internet marketers and offline business owners are using this method of driving targeted traffic. Your first task when you decide that you want to make money online should be to master the art of driving traffic Article marketing (also known as ezine marketing) is a powerful yet over looked way to increase your website traffic.

Ezine marketing is one of the most effective ways to drive network marketing traffic to your website. It is an effective means of customer acquisition and sales or lead generation and is most effective when it is permission based. Ezine marketing is yet another strategy that is employed by businesses that can help your company in its growth as a diversified technique. It usually requires an upfront payment and as such ezine marketing is often overlooked as an alternative method of marketing. Ezine marketing is by far the most practical, easy to do and a proven way of getting a very profitable home business income no matter what niche market you are interested in.

When To Use Embossing, Spot Uv And Foil Stamping On Business Cards

Business card enhancement features like spot UV, embossing, and foil stamping can truly help differentiate your business in the minds of your customers and clients. But which one is the best? Read on to find out.

Embossed Business Cards

Embossing is where certain elements of your business card are raised by virtue of them getting pushed through from the opposite side of the card. The effect is similar to a credit card, where the account number is raised on the front and recessed on the back.

Embossing works well for text or even a water seal type of logo effect, however it does have limitations.

For one, you do not want artwork in the embossed area; you want the embossed areas to be clear of artwork on both sides or else the artwork and embossing will become jumbled and will look awful.

Additionally, most printers are not able to precisely line up embossing with ink. The exact embossed areas could shift 1/16 1/8 during the production process. So for example, if your card has a black background, the embossed areas must be black as well. You would not be able to have, say, white text embossed because it is not feasible for the embossing to line up with the underlying white text perfectly every time.

If you want your business card enhancement feature to allow for color that is different from the cards background color, consider either spot UV or foil stamping.

Spot UV Business Cards

Spot UV is where specific areas of your card are treated with a glossy coating. This effect does not impact the underlying color, it only makes the treated areas slightly raised and shiny relative to the non-glossy business card stock.

Typically, spot UV does not have the same alignment problems as embossing. With todays technology, spot UV can be precisely lined up against any ink-based design element. So here, if you had a black background with white text, you could have the text treated with spot UV so that it is shiny, raised, and white.

Spot UV works only on non-glossy cardstock, as doing spot UV on glossy business cards will not create a visible effect (everything is already glossy). Silk business cards are the best option for spot UV, because they are non-glossy and extremely durable.

Foil Stamped Business Cards

Foil stamping is where specific parts of your card are coated with a layer of metallic foil. It is typically offered in gold, silver, green, red or blue.

The foil stamped areas are not limited to only the cards background color like embossing. However, although color can be utilized, you are limited to the foil colors offered by the printer.

Also, foil stamped business cards are usually subject to the same shifting that could occur with embossed business cards, so it is important not to have any artwork in the stamped areas.

Which One Should You Use?

Generally speaking, none of these enhancements are available on glossy business cards. All 3 are most effective on silk business cards, so if you plan on utilizing a silk cardstock, your options are wide open.

Of the 3 options discussed, embossing is typically the least preferred because of the aforementioned color and artwork limitations. Additionally, embossed business cards are usually the most expensive of the three.

Foil stamping is also relatively expensive, but at least this feature offers more color options. The downside is that the foil can sometimes flake, peel or appear blotchy. Additionally, foil stamped business cards tend to become worn at an accelerated rate as they get pulled in and out of a wallet.

Most often, spot UV business cards provide the best bang for your buck. This option is by far the least expensive of the three, offers the full gamut of color availability, and is not subject to the same flaws as foil and embossing.

Job Analysis Marketing Manager

What is marketing? According to the American Marketing Association, marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.

According to Kotler marketing management is an art and science of choosing target markets and getting, keeping and growing customers through creating delivering and communicating superior customer value.

The following is an analysis of the role, job, and contribution of a marketing manager:

A] Qualities required by a marketing manager
Good communication skills.
Strong determination to achieve goals.
Knowledge of self, he must know his capability before taking up such responsibility.
Maturity to handle situations, not just routine problems but also those affecting the organization internally but also fighting external sources mainly competition.
Knowledge of the product. He must know what he is selling.
Knowledge of firm. He must analyze the situation and position of the organization constantly.
Update technology.
Patience.
One of the most important traits required is creativity.

B] Roles and job of a marketing manager:

He acts a demand manager: as Kotler says he must be skilled in stimulating demand for a companys product. This requires him to not only create a demand for new products but also stimulate demand for existing products.
Brand awareness is also a very important task for a manager. He must make create stable marketing so as to bring awareness amongst customers in a target market.
Another important task for a marketing manager acting as a demand manager is to help shift demand from negative demand to full demand.
Chose the right market segmentation. Segmenting the market is one of the key reasons for the success of a product it lies in the hands of the marketing manager.
Idea generation. The real birth of a product takes place from idea generation.
Idea recognition. These ideas can spring up from customers, clients or employees and it is the responsibility of the marketing manager to identify such potential product.
Building stronger brands.
Customer relationship management.
Maintain quality of the product.
Price fixation.
Adopting the right marketing plan.
Adopting marketing information systems so as to assess the managers information needs.
Achieving organizational objectives.
Market research operations: this can be done through data collection, data analysis, interviews. And a final judgment based on such reports.
Fixing remuneration.
Overcome tactfully the effects of competition.
Maintain stable relationship with creditors ands well as other firms.
Maintain corporate trustworthiness.
Choosing the right channel for distribution.
Analysis of the degree of competition.
Social benefits.
He also has the responsibility towards his customers. As the definition states he has to help more customers to enjoy more of these products and services.
Using modern technology such as data warehousing, data bases and data mining.
The key source to his success is definitely customer satisfaction.

Difficulties:
Dynamic environment.
Satisfying customers is the trickiest and most difficult part for marketing manager.
Market research.
Variations in economic position.

We can say that the basic job description doesnt relate every time to the actual job. In fact the employee should be adaptable to the environment and maybe work on tasks which were is not in the same order everywhere.