Monthly Archive: August 2017

Simple Strategies For Hair Salon Marketing

Hair Salon owners need to realize that their business is more about Hair Salon Marketing than it is about Hair Dressing. It doesnt matter how good a product and service they have in their hair salon, if they have no clients then they have no business. The best way to get new and recurring clients is to have a hair salon marketing strategy.

Hair salon marketing doesnt have to be complicated. Here are some simple strategies that may be useful to any hair salon owner:

1.Identify Your Target Market. Who is your ideal customer? Try and be as specific as you can, age, profession, geographical location etc. The more specific you can be, the easier for you to know how to find your target market and then how to market to them.

2.Referral System. Does your business have a referral system? You should be 100% confident that the service you are providing to your clients is the best and that your clients appreciate what you do. That is a great way to advise your current clients that your business grows by way of referrals. Who can they refer to you. As an incentive, for every new client that is referred to you, you should provide something of value to the client that made the referral as a way of showing your gratitude.

3.Previous Clients. Most hair salons have a Database loaded with ex-clients. How about rejuvenating them back to your business. Write, email, send a Postcard or call them. Do something to remind them that you are still around. Offer a Special Promotion for them to come in for a treatment.

4.Provide the Best Service. This truly is an oldie but a goodie. Giving the best service and best quality speaks volumes about who you are. It provides a great sense of value to your client who feels they have received that extra special treatment. Who wouldnt want to stay a loyal client to someone who provides exceptional service and great results? And whats more, they are going to feel more comfortable referring their friends to you. So provide quality and great service and the money will follow.

5.Internet Marketing. Consumers are quickly changing their behaviours in looking for local products and services. The internet is now the most powerful advertising and marketing platform in the world. Your business needs to have a marketing website and that website needs to be positioned on the front page of Google for the best results. The investment may be a little high at the outset, but the return on your investment will quickly turn that in to your advantage. Find a good Internet Marketing Consultant NOT A WEB DESIGNER.

6.Joint Ventures. Who can you joint venture with for a mutual benefit? They dont have to be in the same industry. What about the local 5 star Hotel, or the local New Car Dealer? Set up a system where you provide a coupon for a Free Hair Treatment and a basket of products for their premium clients of the month? How many of those clients will come in for the Free treatment and their basket of goodies? Most of them. Then it is up to you to provide that exceptional service and quality to then retain that person as a client.

7.Conversion and Retention Rate. Look closely at the rate of conversion from enquiry to becoming a client. If you are having plenty of enquiry and yet no conversions then ask yourself why. What are you and your staff saying or projecting to your prospect that do not want to do business with you. This could be the turning point in your business if you understand where youre going wrong and how to fix it. Also look closely at your retention rate. Contact the clients who have not returned and ask them to help your quality assurance for your business. Ask a few quick questions around what they liked and disliked about your hair salon. This is valuable information and should be able to really improve your business.

These simple strategies can help your Hair Salon Marketing immensely and if implemented you will certainly see a positive change in your business. Every single person in your salon needs to be on the same level as you. Customer care needs to be a priority at every step of your business.

Every success to you and your business. Implement the simple Hair Salon Marketing strategies and watch your business explode.

Wishing Well Plans

One of the wishing well plans that need to be put into serious consideration is the wishing well patterns. These are patterns that are to be used to get an idea of what the wishing well will look like when it has been completed. There are several patterns that one can use to design the wishing well. The kind of style that one settles with is determined by the wishing well that one desires as the wishing well plans that may have already been made. However, it is possible to change wishing well plans to suit the particular style that is desired. Just as the wishing well plans can be found online, it is also possible to find more than one pattern from online sources.

It is easy to make use of the patterns that one gets online due to the fact that they are patterns that make use of the standard product produced or found in lumber yards and other various home building centers. These patterns can be obtained from the online sources at a small fee and it is the ideal place to get pattern that are easy to implement as well those that can produce quality wishing well contraction. The reason why it is easy to use the patterns when making well wishing pans is brought about by the fact that most of the patterns will come with pictures of the finished wells. To the person who desires that wishing well constructed it is one way of getting to know the design to use for their own wishing wells.

The kind of patterns to be used in the wishing well plans can be simple designs with basic geometric shapes or it can be a more complex design. With the help of the online sources it will be easy to establish the right kind of design that one may wish to use. Wishing well patterns can make use of any kind of materials for building depending on the complexity of the wishing well plans. Some of the common materials that can work with any patter include plastic, wood, brick and stonework.

It is not a must that the wishing well plans make use of the patterns as they are. One advantage of getting wishing well patterns from online sources is because they are flexible and thus, allow for adjustments to be done. It is possible to adjust the height and base dimensions. This will require a little calculation that will allow an individual either increase the dimensions or reduce them. The flexible feature of these patterns also applies to the kind of materials that can be used in the wishing well plans for construction.

A good wishing well pattern is one that comes with a step by step guide on how to use them, has complete photos of the finished product and are patterns that are full size and traceable. The palms can be used as they are or to be unique the wishing well pans can personalize the patterns to fit the type of landscaping one has or the desired effect that is expected by the wishing well.

Get The Most Professional Advice From The Best Life Insurance Broker

Your options for buying Life Insurance can be very confusing. Are you looking for qualified, professional advice from a life insurance broker you can trust?

Technology has given us many ways to get life insurance in Canada. You can find products and insurance companies via the internet, or deal with bank-owned life insurance companies through a call center. What you really need to ask yourself is, Is the insurance advice Im getting unbiased and really tailored to my needs? This article will outline the pros and cons of buying life insurance through the various sales channels and where you can buy personalized and professional life insurance advice.

Online sales

True online sale in Canada — via point and click programs, are very limited in Canada, at least for now. Usually these sales are limited to health and dental plans and some forms of critical illness and travel insurance. There is almost no life insurance being sold totally via the internet, as you still need to speak with a licensed life insurance broker/agent and sign some documentation. As a buyer of life insurance you might think that by cutting out the middleman would save you money. Not so. In fact, insurance companies will charge the same premium for a policy bought online as they will for one sold through a face-to-face advisor like a life insurance broker. There are no discounts on premiums in the Canadian marketplace to buy life insurance online.

And with getting policies online you do not get personalized service. Most life insurance policies have unique features from different insurance companies. They also offer many riders and benefits that can customize your plan for your unique situation. And there is future planning to take into account, where a relationship with an insurance broker can help you change your life insurance policies as your circumstances change. Online quotes and sales of life insurance are typically limited to only term life insurance, and purchasing any permanent life insurance would need you to meet with a life insurance broker.

Call Centre sales

This is similar to acquiring online as most online life insurance sales have to be completed by a licensed life insurance representative on the phone. Buying life insurance through a call center is also specific to only term life insurance with several optional riders and benefits. Call center sales people only have a limited selection of products and lack the knowledge or skill to advise on permanent life insurance or various health insurance options.. Call centers basically represent only one insurance company (like a bank owned life insurer) and can offer only those companies products. Usually this means clients cant shop the entire Canadian insurance market for the best rates like they could with a life insurance broker, and are possibly paying much more than required.

Special Mail-Out offers

Several Canadian life insurance companies offer members of groups, like university alumni or employees of an organization, special mail-out offers for association life and accidental death insurance plans. These policies are all built on group insurance platforms. This means you do not own your policy, but are only a certificate holder as part of a bigger. You would have no rights to change your policy into permanent insurance in the future. On these plans, premiums will increase every five year as you age, so what seems cheap toady could get very expensive in 10 or 15 years time.

Many people opt for the accidental death coverage because they think it is cheap life insurance. But, it is NOT real life insurance covering all risks. You would have to die from an accident — NOT a sickness — to be able to claim any benefit. Some planes also cover accidents in only certain scenarios, such as an airplane or bus crash, in order to get the full death benefit they promote. Since sickness is the cause for over 85% of all deaths in Canada, it is doubtful these policies will ever pay out any benefits at all.

Mortgage/Creditor Insurance from the Bank

When buying a house or taking out a loan, your bank or mortgage broker will offer their Mortgage Insurance to protect your family in case you pass away while still paying off your mortgage. THIS IS DANGEROUS LIFE INSURANCE! Even though it might seem easy to be insured for this coverage, at time of claim (death) the insurance company will have to decide whether or not you are eligible for the insurance. Any minor prior health issues that were not FULLY disclosed upon the application could disallow your family from getting the death benefit. Be reminded also that the banks mortgage life insurance has a minimal insurance benefit; you have less life insurance coverage every time you make a mortgage payment, yet the monthly premium does not decrease. When you pay off your mortgage the banks mortgage life insurance cancels and there is no option to get a personal policy, and all your premiums (lost money|are not earning|are losing money}.

Captive Life Insurance Agents

Captive insurance agents are life insurance advisors who represent only on insurance company. A captive agent can only offer products from their insurance company, which means that clients have very limited options. It would be like shopping for a car but you are only allowed to visit the Ford dealership, and must pick a Ford — no other car companies can be regarded. You are not assured to get the best rates. Usually, premiums charged by captive agents are much higher than if a client purchases through an independent insurance broker. You as the buyer, will lose when buying from a captive agents as they are handcuffed by their inability to sell the entire Canadian market for life insurance. Companies that still maintain a captive life insurance agent sales force are Sun Life, RBC Insurance, Freedom 55 (London Life), Primerica, and Desjardins. And, by the way, all these companies offer their life and health insurance products to life insurance brokers too.

Independent Life Insurance Broker

An independent life insurance broker has access to all companies offering life and health insurance in Canada. They can research the market on your behalf to find the best possible solution for the lowest possible premium. Price isnt the only driver when choosing for an insurance policy that is perfect for you. Some companies will offer unique benefits and riders that better serve you, or you might have a health issues that is looked on more favorably by one insurance company vs. another. All this comes into consideration when advising clients about the best life and health insurance options for them. Make sure to also ask about your insurance brokers experience, support system/network, professional credentials, etc.

A Life Guard Insurance Broker Can Help You

At Life Guard Insurance, we are a network of highly skilled, professional life insurance brokers across Canada. Our life insurance brokers are supported by Canadas largest national life insurance general agency, PPI Solutions. Our brokers have access to customized services from reinsurance, meaning we can negotiate a policy when there are health problems or foreign travel restrictions.

How To Succeed In Your First Sales Job

Once you land your first sales job you will no doubt want to make a great first impression on your employer. Even if you have no previous sales experience, there are a few things you can do to ease into your new job and hit the ground running. The key is to adopt a positive attitude and a willingness to learn right from the start.

Here are some important considerations to help you succeed in sales:

1. Make Sure You Believe In The Product Or Service You Are Selling

If you are not absolutely sure about the product or service you’re trying to sell to others, you’re probably not going to succeed. You simply won’t have the interest or confidence in the product / service to really get behind it. So the key is to determine what your passion is and then find a sales job that matches that passion.

2. Treat Your Sales Job Like Its Your Own Business

One of the most important success factors will be to treat your employer’s business like it is your own. Just imagine that you open a business and it’s your responsibility to get up each morning and make sure that the business makes money. This is the attitude you will need to succeed in sales.

3. Keep Up To Date With The Changes In Your Industry

Stay on top of your industry and how the industry is likely to change in the future. If your competitors are successfully taking advantage of technology and you are not, you will eventually get beaten. It’s important to keep abreast of change and how it affects both you and your competitors.

4. Ask Questions And Listen

Ask your customers lots of questions so that you are sure you know what their problems and needs are. Don’t assume you know what your customers want. Asking questions of your customers shows them that you care about their needs and that you want to solve their problems.

5. Follow Through With Your Promises

Broken promises annoy customers. If you say you are going to call someone next Friday, then make sure you call them next Friday. If you promise that you will provide the customer with a trial of the product, then that trial needs to be provided to them. You can lose potential sales if you break a client’s trust in you.

6. Be Comfortable Hearing “No”

Don’t take things personally if a potential customer rejects your sales offer. You are simply representing your company and a “no” is not a rejection of you personally. Not everyone will want to do business with your company and you have to learn to cope with their rejections.

Check Up Perusahaan Analisa Kesenjangan Identifikasi Masalah Analisa Masalah

Dalam menghadapi persaingan dunia usaha yang makin ketat, setiap perusahaan baik yang bergerak dalam bidang manufaktur ataupun jasa/service selalu dituntut untuk tetap mampu memberikan produk akhir yang memuaskan konsumennya.
Salah satu cara yang ditempuh manajemen adalah dengan mengurangi biaya investasi, operasi produksi tanpa mengurangi mutu produk akhir yang diterapkan melalui strategi manajemen.

Strategi yang dijalankan secara tepat akan meningkatkan daya saing dari produk akhir terutama di dalam menghadapi kenaikan harga, biaya di semua lini operasi produksi sehingga produk akhir akan kompetitif tanpa adanya ketergantungan terhadap kepada pihak luar yang dapat mengganggu kelancaran operasi bagi perusahaan yang menerapkannya.

Apakah perusahaan Anda sudah mempunyai strategi yang tepat guna dalam mencapai tujuan yang diharapkan perusahaan Anda.
Ataukah Anda merasa tidak ada perubahan yang signifikan terhadap perusahaan Anda.
Apakah di Perusahaan Anda mengalami turn over karyawan yang cukup tinggi
Apakah Anda bermasalah dengan loyalitas dan kinerja Karyawan Anda?
Apakah perusahaan Anda ingin mengetahui keadaan keuangan perusahaan Anda saat ini?
Kami SIEN Consultants menawarkan keahlian dalam Identifikasi / Analisa Bisnis | Check Up Perusahaan | Analisa kesenjangan | Identifikasi Masalah / Analisa Masalah perusahaan Anda dan memberikan solusi untuk perbaikan yang berkesinambungan di perusahaan Anda.
Metode yang kami tawarkan adalah Gap Analysis / Gap Analisis yakni
Melakukan analisa terhadap proses on-site untuk mencari kesenjangan proses diperusahaan,
Menganalisa keefektifan strategi perusahaan yang sudah berjalan
Mengidentifikasi penyebab permasalahan yang terjadi di perusahaan Anda mulai dari hulu sampai hilir dari proses business perusahaan Anda.

Kami yakin mampu membantu perusahaan Anda dalam memberikan solusi untuk mencapai perbaikan yang berkesinambungan karena SIEN Consultants didukung oleh 13 Consultant terbaik yang sudah menjadi praktisi di berbagai perusahaan / industri / organisasi dalam memberikan konsultasi kepada perusahaan / industri / organisasi dalam mencapai perbaikan yang berkesinambungan.

Untuk informasi lebih lanjut silahkan menghubungi kami di 021-32403909 atau email ke [emailprotected]

Innovative Products vs. Functional Products How Innovation in Small Business Can Make a Difference

To generate creative business ideas, breakthrough innovators must be fiercely tested and wisely deployed.- – Jeffrey Cohn, Jon Katzenbach and Gus Vlak (2009)

Companies who -play it safe- in a product/production focused market can lose opportunities for innovative product development. For example, many small businesses involved in creating technology products have to choose between supporting functional or developing innovative products. Functional products can be best described as products that satisfy basic needs. Innovative products are typically cutting edge, highly improved or revolutionizing in nature. To ensure future success and revenue, managers or key decision-makers within an organization choose to remain loyal and focused on functional products. Although this may seem like a safe idea, disruptive change in the technology industry can swiftly eliminate the need for some of these types of products. Instead, small companies who seek to claim a stake in the highly competitive technology market must devote the time and energy to produce innovative products. In fact, the innovative products are often the disruptive catalysts that change an industry and create solid products for a company’s future. In a research article by Cotterman, Fusfeld, Henderson, Leder, Loweth and Metoyer (2009), companies with high internal approval for innovation in product development have higher rates of information retention, clearer performance indicators and a speedy development process. (pp. 16 )

Furthermore, innovators within company ranks must be recognized, fostered and groomed as integral pieces of a company’s success. Otherwise, companies will rest on their previous laurels and depend on success from aging products and technology. Cohn, Katzenbach and Vlak (2009) go further to recommend four steps companies should heed when seeking innovation in their products and companies. First, innovators should be given flexibility in the workplace, access to resources and managerial support. Second, mentorship programs should be made available to further develop innovative spirit among employees. Third, peer networks need to be established to help innovators cope with the pressure to perform and to bounce ideas off fellow employees. Fourth and lastly, place the innovators in the place where they can make to most difference in the company, the middle. In the middle, innovators are directly between front line operations and executive decision-making. (pp. 5-7) Innovative products are consistently being sought by ambitious businesses. A proven method to develop products is to foster, develop and implement innovation in employees. Companies will build their customer bases on functional products and continue to keep and grow customers throughout the future with innovative ones.

References

Sethi, R., & Sethi, A. (2009). Can Quality-Oriented Firms Develop Innovative New Products?. Journal of Product Innovation Management, 26(2), 206-221. doi:10.1111/j.1540-5885.2009.00346.x

Cotterman, R., Fusfeld, A., Henderson, P., Leder, J., Loweth, C., & Metoyer, A. (2009). ALIGNING MARKETING AND TECHNOLOGY TO DRIVE INNOVATION. Research Technology Management, 52(5), 14-20. Retrieved from EBSCOhost

Cohn, J., Katzenbach, J., & Vlak, G. (2008). finding and Grooming Breakthrough Innovators. Harvard Business Review, 86(12), 62-69. Retrieved from EBSCOhost.

Aquilano, N.J., Chase, R.B., Jacobs, F.R. (12Ed.). (2009). Operations & Supply Management. New York, NY: McGraw-Hill/Irwin.

Advantages Of Internet Forum Marketing

If you also deal in the online marketing methods, you ought to ensure that you are investing some simple and uncomplicated plans and strategies to carry out the related tasks. You do not require any typical or sophisticated strategies when you are dealing in this field. Here are some online marketing policies which can bring you close to some deserving incomes.

As much as the internet marketing is pertained, you must make sure that you are conscious about the market stores which are targeted by you! These individuals can use your products to sell and generate their own incomes. It is this place where you can use the online forums and generate some outstanding revenues. The internet forum is the online conversation group. It is a platform where people can interchange their ideas and strategies which are related with the online marketing and common interest.

The internet policy which is used by you to register for the forum can help you to introduce the product which is advertized by you! There are many people who stand perplexed and make the continuous efforts to launch the profile which can embrace your websites. There are countless forums which can help you to compose the signature file and compose the short list or ad which can help you to introduce the trade which is being dealt by you!

Never fail to remember that you should develop the address for your website. You must fall short to retain the information that you have to create the address for the website which is developed by you! As soon as the visitors read your signature file or the profile, they will turn eager to know about the product which is being publicized by you!

This is possibly one of the easiest and unsophisticated methods which can help you to come close to your target! This is the best idea which can help you to generate thousand dollars in the upcoming years! The reason for this huge scope is that most of the forums can help you to come across the useful content.

The well-organized and unsophisticated forums can attract the traffic and compel them to visit the site over and over again! Spaced out from all this, it is a free training for every individual who wants to generate income in this field. You can easily be trained to come across the people who post some valuable and unbeaten content in their forums.

The internet marketing strategy is on of the easiest way to generate the profits in this field! Of course, it will take some time and needs the investment of quality efforts, but you can come close to some grand profits which can be enjoyed on a long run!

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Sales Training Top Sales Performance Starts With Good Training

Understanding the Sales Dialogue

Training your staff in the art of selling will help them to recognise important elements of the sales dialogue. Sales dialogue is different to regular forms of communication. While an extroverted person might make great conversation, they may not be able to close a deal. Sales training will teach your staff techniques that will help them:

* Start a dialogue with a customer
* Find out their reason for the purchase
* How to capitalise on that information to ensure the customer makes the purchase.

2) Understanding the Customer

Sales training that takes into account the customers buying experience will increase sales and improve customer service. It will create in your staff a better understanding of the link between customer service and sales. When your sales staff are taught how to read customers and interpret the signals they give out, they are better able to respond accordingly and effectively. This will not only improve the chance of a sale., it will also result in excellent customer care and attentiveness. If a customer feels as if they have been looked after, they are more likely to return and talk positively about your business.

3) The link between Customer Service and Sales

Training your sales staff will help them to connect the concepts of customer service and sales. Customer service is about understanding the needs of the customer. Sales is about providing a solution to those needs. By understanding the connection between these concepts your sales staff will improve their communication with customers and increase their sales. They will effectively be creating an ideal environment for your customers. Sales training will help your staff to understand that providing outstanding service will lead to effective selling.

4) Cross Promotion

Training your staff in the sales techniques of cross promotion will help your sales team to focus on up-selling, cross-selling and on-selling within your business as an extension of excellent customer service. There is a reason McDonalds trained their staff to ask every customer if they want fries with their meal, because it works. Teaching your staff the complex reasons about how and why cross promotion works will demystify the concept. Training and education will provide them with the tools to open up opportunities for more sales. These invaluable techniques will not only improve customer service but will also increase sales.

When you are looking for courses to train your sales team, remember to look for ones that include these important sales training modules. Look for courses that will educate your staff about the relationship between customer service and sales, teaching them a better understanding of the customer experience. Stick to outlines that will encourage your team to discover what makes a customer buy and how cross promotion techniques will help to increase sales.

Hp Laserjet 4000 Printer And Hp 27a Toner For Business

The HP LaserJet 4000 printer is ideal for a business that needs a monochrome laser printer. An easy to use printer with many features, it offers a power saver that you can program in just minutes and a long-lasting HP 27X toner. It’s easy to set up and offers reliable speed and high resolution.
This printer has a fast start with just 12 seconds to begin a print job. It has a high print speed at 17 ppm. It comes set to a 600 x 600 dpi resolution with 220 levels of gray scale. This will deliver quality documents. For even finer resolution it can be changed to 1,200 x 1,200 dpi. This will affect the number pages per minute printed. The toner is HP precision which allows for clean, clear printing. Its HP 4000 replacement toner prints 10,000 pages. The printer itself is capable of handling a large capacity of work. Its duty cycle is 65,000 pages per month.
The printer paper tray will hold a whole ream of paper, 500 sheets. The feeder tray holds another 100 sheets of paper or 75 envelopes. A total storage of 600 sheets. If duplex printing is needed there is an optional duplex tray. There is also an additional paper tray that holds 500 sheets that is available. That would be a total of 1,100 sheets ready for printing before needing to add paper again. The output tray has sensor so you are aware of when the 250 sheet tray has been filled.
There is an output tray in the rear of the printer. This is where those things printing from the feeder tray output. It holds 50 sheets. With the two different trays you can print more than one size document. It can print several different size pages. As small as 3 x 5 and as large as 8.5 x 14 and can handle paper from 16 to 53 lbs.
The printer has a 100 MHz processor. It is capable of network printing with two EIO slots to connect to the business network. It has an internal 4 MB memory. The memory is expandable up to 100 MB. Three DIMM (dual in line memory module) slots will hold 4, 8, 16 or 32 MB of RAM. With more memory print jobs will process more quickly, eliminating any back ups.
The Windows and Mac operating systems both work with this printer. Flash memory can also be used with the printer. It is used for fonts, forms and signatures. There are two slots for the flash memory. They hold either 2 MB or 4 MB. Serial and parallel ports are available, as well as a 10/100 Ethernet interface.
This printer is relatively light at 39.27 pounds. It is 16.77 inches long, 15.4 inches wide and 13.3 inches high. If the duplex or second paper tray option is added, the height is then 18 inches. This is still compact enough to sit on a desk top.